Hana debuted along with two other ID talents (Taka Radjiman and ZEA Cornelia) in a 3 person mixed wave. They get lukewarm attentions in the ID market at the time but Hana at some point manages to get the attention of EN market due to her fluency in english thanks to her mixed blood (Hafu, American father, Japanese Mother, foreigner living/studying in ID) which means when she tried using english on her stream, people took notice.I honestly forgot about Hana as more Holos were pumped out. Whatever happened there?
This culminates in her DOOM 2016 stream where she shows both her english fluency, the sheer contrast of this funni ID woman playing boomer shooter and also her dad appearing that won people over and gained attention on the EN side of thing.
The issue that happened is that Hana did not capitalize on this moment to expand herself or aid her fellow NijiID. She herself got a big case of wanting to be out of the spotlight but she ended up getting it and doesn't like it.
On the other side of things, Niji keep applying their Quantity over Quality strategies means that the talents the sent out didn't get enough time to acclimate or getting subscribers naturally, and combined with the generally niche-ness and somewhat casual-like feel to it means that their overall numbers are slow and thus less money for Riku.
In short:
- Hana got spotlight for possible expansion for EN market earlier but refuses to take it, instead wanting smaller fanbase than getting bigger.
- Niji way of quantity over quality means that it took them till the debut of Mika till they get a popular nijiID other than Hana as every other talent are more or less fine with their small but loyal fanbase.
- Lack of advertising for the ID and the fact that most of the talent except Hana and some few are not fluent (or too introvert) in Japanese to do cross-branch collabs and there wasn't any EN at the time (only India or English speaking KR and VirtuaReal/CN talents)
- Instead of treating the appearances of HoloID seriously and try to make NijiID better or at least acknowledging that they have a rival in the same country, decided to merge it with JP and left the ID without anything.
You can say that Hana is at fault for squandering the chance and she also didn't really try to help the other talents on ID to achieve it (acting as JP translator for cross branch collab, as example) which doesn't help her case. But at the same time the agency didn't do more to aid/market them and did not give out incentive or motivation to gain more popularity other than loyal fans, and when HoloID gaining bigger grounds more than ever, Niji just... lost hope and deleted the ID's identity in favour of merging them to the JP.
So yeah, to some people, Hana is at fault. But in the bigger scale of things, everyone is at fault.