They need a distraction from the clips of ex-Niji talents calling out their company. They don't care about Phase's brand or whether Pippa's actually bad or not. It's just patting themselves on the back for online brownie points. I guess at some point, Rima got on his radar, so expect him to whine about her in the future to seek attention.This is somewhat frustrating. Not, like, the comments themselves, but the fact that these people confidently speak of shit they are completely ignorant on. They don't watch Pippa, they don't watch the rest of Phase, and yet here they are, confidently speaking about "Pippa destroying Phase brand".
Which ends up getting crowd you'd expect.