I figure they probably don't reuse templates for multiple clients but instead essentially sell the template itself as being unique to each client. Otherwise they'd risk diluting their brand down to effectively being the t-shirt equivalent to NFTs.I could see Pippa with edge, but this edge is too generic for her personality, that's why the Lia comparison is more apt as Lia is more the zoomer basic type of girl from what I've seen.
As for templates, that tends to be the case as certain designs resonate with shoppers more, so they try to keep elements of them. That and it reduces overhead while making it easier to carry a ton of skews.
Definitely would have fit Lia better though. I hope they do a full line-up for Phase.