I'm pretty sure I mentioned this multiple times either here or on the farms. To save myself from writing another novella, the death of the video game rental stores did a lot of damage to the medium/small devs with much smaller budgets in the industry:
>VG rental stores only needed to rent 1 copy 12 times (assuming $5 per rental) over the course of a few years to break even, so it was an easy sell
>devs could expect sell at least 1 copy, maybe more for bigger publishing companies, to each blockbuster or equivalent VG rental store
>With how many rental stores there are in just the US, devs could net +$1 million in net sales in USA & EU rental stores before even worrying about customers
>smaller devs with much smaller budgets could take a lot more risks because a massive chunk of the development costs were already covered
Yeah, the Xbox 360 version of CoD games would get map packs an entire month ahead of PC and PS3. CoD4 came out of nowhere and completely changed the FPS MP landscape. The release of Halo 3 was also an enormous monstrosity. Then Modern Warfare 2 came out and shattered every record. This shit continued with Halo Reach and Black Ops just dominating again. That 4 year window of CoD and Halo games from 2007-2010 ensured that the PS3 didn't catch up to the Xbox 360 in sales until around 2013.
Same thing happened with the small market movie and the OVAs in Japan. The wildest part is what the American Movie Studios did. Every release was 15-30 million of 98% profit margin money from Blockbuster, but they looked at Netflix's revenue (without EVER looking at their cost base) and went "we need our own streaming platform!". It was always going to fail because it's clear MBA stands for Most Braindead Advisor.
Though my impression is the death of the rental market has actually more to do with being overleveraged into the height of the commercial real estate market right as the GFC kicked off. Then, once the cascade of closures got rolling, everyone just went to Netflix. Especially as it seemed Blockbuster lived off late fees.
Atlus... what the fuck is this promotion?
A random interview with the Haas team really doesn't make any sense. They're the only "USA" team with a currently German & Belgian drivers.