Offkai Expo 2025

[VSoyBoy]

I barely saw anything of them lol. Only seen them mentioned around in here and very sparsely at that.

I'm guessing you're running an ad blocker? I think they ran YouTube ads and they sponsored both OffKai and Vexpo last year without having a single VTuber to show off.
They also paid people to watch debuts and had activations like a small browser game and more. You gotta remember, "Biggest marketing push for a small corpo" is not a high bar to clear.

The biggest money sink for them was the models anyways. 8 top tier artists and top tier rigging when lesser known artists and cheaper rigging would have given similar results at 1/10th the cost.

 

[NeneLOVE]

I'm guessing you're running an ad blocker? I think they ran YouTube ads and they sponsored both OffKai and Vexpo last year without having a single VTuber to show off.
They also paid people to watch debuts and had activations like a small browser game and more. You gotta remember, "Biggest marketing push for a small corpo" is not a high bar to clear.

The biggest money sink for them was the models anyways. 8 top tier artists and top tier rigging when lesser known artists and cheaper rigging would have given similar results at 1/10th the cost.

The only vtuber ads I have gotten have been brave properties (V4mirai), Phase, Army Horsegirl, and some random EN and latino Indies every so often.

 

[Saturnus]

SVP had one of the biggest marketing drives I've seen for a small corpo along with top tier artists for every one of their founding members and they came out the other end with barely 90 CCV on a good day for their top talent. They must easily be 250k in the hole right now, probably more. I personally don't see how spending even more money on marketing will make the economics of it all make sense, but I suppose I don't have that entrepreneurial spirit.

Kind of a damned-if-you-do damned-if-you-don't move. SVP needs to gather an audience/community and not be a corpo of 2views with models and marketing I expect from a high-3view corpo. @NeneLOVE is right in that I've seen mention of them here like once or twice and then nothing. I don't see much of them on /vt/, even.

 

[Hff201]

SVP had one of the biggest marketing drives I've seen for a small corpo along with top tier artists for every one of their founding members and they came out the other end with barely 90 CCV on a good day for their top talent. They must easily be 250k in the hole right now, probably more. I personally don't see how spending even more money on marketing will make the economics of it all make sense, but I suppose I don't have that entrepreneurial spirit.

Marketing in a saturated industry is a long-term endeavour. You don't just run one ad campaign and call it a day, it needs to be constant, people need to see your brand everywhere until it's a familiar comfort. I doubt OffKai appearances are that expensive all things considered (OffKai need vtubers as much as vtubers need OffKai) and it's an opportunity for them to reinforce their marketing efforts in front of the right crowd, it's not a bad idea even if they're still in early days.

I barely saw anything of them lol. Only seen them mentioned around in here and very sparsely at that.

They get brought up in literally every Proctor seethe thread on /vt/!

 

[UberSoldat]

A big knock we've all had against SVP is their strong lack of marketing until debuts were close. Now I hear they're just a corpo of 2views in an ocean of 2views? It was inevitable to be honest. I hope the girls can find greener pastures elsewhere.

 

[RestlessRain]

I think the problem with nearly all small corpos is that there's no cohesive theme that lets them stand out over all the other small corpos that they're competing with. If I were to tune in to a random SVP stream or check out a random SVP talent, what might I expect from said talent? I have no idea, and I'd say the same for most small corpos. They feel more like a random group of girls without an underlying hook. Even if you like one of the talents, there's no guarantee you'd like any of the others of the corpo. I think that's a mistake.

If I were creating a new small corpo, I'd want to hire a group of girls that had an underlying theme that could easily be explained to other people, and shared by the group. Whether it was "hags", "tomboys", "outdoor girls" or whatever. Some sort of shared appeal that an advertising campaign can actually point to beyond, "these girls exist, you want to watch them."