Hmmmm, so I don't think the shorts meta is paying off as much as i intiially thought. I was a bit colder that others, but I still remember Rin and Yuko having quite a boost in live viewers for awhile. But I'm guessing a lot of the ones from shorts just jump around and aren't retained. Yuko here for instance has about 50k less subs than Pippa, which is a bit. However Pippa right now has 10x as much viewers. Might be an anomaly but I have seen a viewer decline in Yuko (and Rin but I'm more familiar with Yuko to be fair).
YT algo is one topic I know a bit about, so I'll go off a bit here.
Live Streams and Shorts are, in my opinion, not compatible content. The YT live algo can't use the normal retention metrics the YT video algos use. It also can't do as much content detection; most content detection happens in processing time after a stream ends. YT substitutes join/leave rates of a stream to power the algo. If an unusual number of people are joining but aren't leaving the stream, the algo believes the stream is popular and gets served to a greater variety of viewers, until it starts to get served to people who are less interested, which will naturally cause the join/leave rate to taper off.
Any viewer that's likely to click off a stream, whether it's lack of instant gratification or even just to watch the vod later, will reduce the join/leave ratio and affect the push to all other viewers, because again YT doesn't have robust content detection for live content so it can't serve as much by viewer interests.
This isn't as big a deal for video content because viewer preferences include all sorts of characteristics like topics, length, favorite colors, whatever. A viewer who clicks off only affects the algo for viewers with similar preferences. Not as easy for live content as YT has less information about the content to go on.
Side note: Willingness to watch live content is itself an algo characteristic - you can see this easily by training a new account to watch streams, at first you will see no streams at all, the more streams you watch the more likely streams get recommended.
I'm not here saying shorts viewers are nothing. I think for smaller channels any eyes on are a massive plus, and for very large channels live viewership actually stops being a useful metric. It's just a fundamental audience incompatibility.
I'm super interested in a comment she made about "a pool of resources available to us" which I assume means there's a cash warchest/budget. I have to imagine that's per-talent but the way she worded it, it sounds like it's just a giant singular budget that anyone can draw from? I don't even know how that would work.
That said, it's still in honeymoon period, I wonder if this attitude with the management is going to keep up.
To put on my corporate-speak hat for a moment, "resources" in the corporate world 90% of the time means "labor". In the case of a vtuber agency I imagine it's editors, producers, translators, maybe even artists, etc that the company has either employed or contracted.
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