She's malding in vain tbh. This industry is so TLC levels of bloated that any rando wannabe entrepreneur with 20 grand to spare can create some get-rich-quick scam corpo and rustle up some waifus. There's an infinite number of desperate idiot women willing to do anything for a crumb of the fame they see people like Gura get.
This is really the problem with vtubing: it looks easy as fuck. People think it's as easy as dropping a bunch of money on a big tiddy bounce-bounce model and then playing some vidya; people loooooove doing things that look easy. The thing that they never stopped to think about is that zillions of other people ALSO had that exact same idea,. They just think "oh it's because I just haven't gotten my lucky break yet! If I keep going I will end up in Holo! Or I will be like Filian!" and that keeps a vast majority of the indies chugging for a few years, I expect we will see some mass burnout at some point when a bunch of these people realize they wasted thousands of dollars and years of their life.
I don't trust the indies that go "Oh I just do it for fun", nah, you and I know you'd love to be popular, everyone does it to get popular. This "only a hobby" nonsense is pure cope. Everyone is chasing the dream, everyone wishes they were in the top 1%.