Introduction
I’m Harry, CEO from a company “forCreators.”
We established the company in Singapore in October 2023, and now, as we finish Q1 of our second fiscal year, we’re operating as a startup.
This article is about how I launched an "English-focused V-Mobile
(Wtf is V-mobile?) live-streamer agency" (I will explain the definition later) and, in just one year, ended up shutting it down. As I write this note on January 31, 2025—the final day of the agency—I thought it would be a good milestone to look back on everything from founding the company up to the pivot in our business
(More like when your business fucking imploded).
The title makes it sound like a bold story, but it’s not a tale of heroic feats at all
(Idk in which context this could possibly be described as "heroic"). I made a ton of mistakes and have many regrets
(No you don't). I’m writing this from my perspective in the hope that it helps someone out there
(It won't unless the lesson they're taking out of it is "be the exact opposite of this moron"). Think of it like a “lesson in failure” as a management.
Definition of Mobile live-streamer agency
(This is an additional paragraph to the original Japanese version to make sure the definitions)
But before moving on, please allow me to explain the definition of the term “V-Mobile live-streamer agency” as it is where most of the misinterpretations happen between Asian and Western audience and I’d like you all to understand the difference with “VTuber agency” correctly.
In Japan, there is a distinction between “VTuber agencies” (managing online entertainers who primarily stream on platforms like YouTube or Twitch, using anime-style avatars) and “ライバー事務所" = ”Mobile live-streamer agency” (managing live streamers on mobile-specific apps).
(I have never heard of this)
What It Means:
A V-Mobile live-streamer agency is an agency focused on managing virtual streamers who primarily live-stream on smartphone-based streaming apps such as
Reality, IRIAM, TikTok Live etc. These streaming apps are popular in Asia and increasingly worldwide for casual, smartphone-driven live content. Unlike a typical VTuber agency that might have fewer talents streaming on big global platforms like YouTube/Twitch, Mobile live-streamer agency often has
very large numbers of talents—sometimes 100, 500, or even over 1,000 under one agency.
(This is just a difference he pulled out of his ass, Niji has had more than 200 talents during its existence yet they stream on youtube, streaming on shitty apps nobody cares about and spamming talents does not make you some brand new invention, this is him huffing air up his own ass and trying to sound like he's reinvented the wheel)
Why It’s Different from a VTuber Agency:
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Platform Focus: They focus on apps meant for mobile devices, often designed for real-time audience interaction
(Like youtube and twitch?) , gifting (tipping)
(like superchats and bits?) , and casual chats.
•
Talent Numbers: Because it’s a volume-driven business (many smaller streamers vs. a few top earners), these agencies tend to recruit or manage far more talents.
(I think he's trying to justify his spamming of vtubers here by claiming "ITS NORMAL GAIS I SWEAR ITS A DIFFERENT COOLTOORE!")
The whole concept of NEXAS is coming from this “V-Mobile live-streamer agency” instead of “VTuber agency”.
(Again, making a distinction that doesn't exist)
What I Used to Do & What I Want to Do
I’m half Japanese, half Taiwanese
(and 100% moron), grew up loving anime, manga, and all sorts of content
(CONSOOM THE KANTENT!), and spent my college days more on studying abroad and interning overseas than actually going to class. I joined a company running one of the live streaming apps called 17LIVE (pronounced “ichinana”) as a new graduate in October 2019, about half a year before COVID started. For about three years, I worked as an assistant to the CEO at the Global CEO’s Office under Mr. Ono at the time.
While there, I experienced the live streaming industry’s explosive growth during the pandemic, witnessed how 17LIVE tried to expand into the U.S. and the Middle East and failed, and watched as everything gradually got taken over by TikTok Live
(I seriously doubt whatever chinkware app your boss was developing between getting tossjob seshs from his secretary would've ever succeeded like the millions of other techbro slopware created every year to capitalize on (insert trend)). It was a jam-packed three years, after which I went independent. For about a year, I worked in the entertainment and Web3 spaces
(Techbro red flag #1) as a freelance business developer and marketer
(his true calling tbh) with a strong passion for "Creator Economy"
(techbro red flag #2) industry, and then I founded my company.
Having an interest in leveraging my strengths—global business, entertainment, the creator economy—I began exploring possible ventures. That’s when I set my sights on the overseas VTuber market
(A dark day for vtubing). I thought: “I want to take on the challenge in oversea markets with a culture that originated in Japan.”
(that's what all of western vtubing is blud) Right before founding the company, I traveled around anime conventions in Southeast Asia and North America, arranged meetings with local VTuber agency CEOs
(which agencies? Did Yagoo give you a pity meeting in his lunch break and made you feel special?), and gathered insights into those markets, forming a few hypotheses along the way.
Initial Hypotheses and Goals
① A Time Lag of Several Years Between Japan and the Global Market
VTubers are one of the rare new forms of culture to originate in Japan. A major trend started in Japan and spread worldwide thanks to companies like COVER and ANYCOLOR
(mostly Cover, Anykara just played second fiddle outside of china), but each market seems to be in a slightly different phase. I got the impression that today’s Japan might be where overseas markets will be in a few years (maybe 3–4 years later).
(I disagree with this, the west will likely never advance to the level of japan in regards to chuubas being literal celebrities on billboards, that's simply because of different cultures and ways of viewing entertainment, japan isn't SUPER AHEAD OF THE CURVE in terms of vtubing, they're simply different because it's a different market)
② A Coming Wave of the “Long Tail”
When I talked to people in the overseas V community
(wtf is a V community? Is it a commune for virgins?), every single one of them said that YouTube and Twitch are oversaturated—too many competitors
(you probably asked a bunch of no name 2views who ain't getting any or shitty microcorpos who never got anywhere, the market is oversaturated, but these nobodies were never going to be popular anyway). But they had no viable alternatives. In Japan, platforms like Reality or IRIAM serve as next steps, but overseas, that hasn’t fully developed yet
(huh? Making new platforms isn't going to decrease oversaturation, in fact it only makes it worse. Think about it for more than 2 seconds, a new platform doesn't magically create new eyeballs to watch vtubers, you're not growing the market, you're just giving the false illusion of there being a profitable audience in some newfangled platform so that a bunch of desperate 2views go there to stagnate. Reality is growing explosively in North America
(literally fucking who?), but I heard from creators that making an avatar in the U.S. is extremely expensive (local illustrators can cost more than double compared to Japan)
(proof? If this is true then why don't amerifats just hire nip illustrators? This is all online my guy). It’s just not feasible for many. In Japan, you can find cheaper options on sites like Coconala or BOOTH, but that’s not really accessible there.
(Booth gets used in the west too moron) I felt that as more people try to become VTubers, the rise of long-tail content creators would inevitably arrive. (“Long-tail” is a business term referring to the idea that in the digital age, niche content or smaller-scale creators collectively attract a significant audience. Rather than having only a few mainstream “hits” or top stars, an increasing number of smaller creators can survive and thrive because the internet lowers distribution and marketing costs.)
(This is bs, techbro speak, in reality even in independent creator driven online markets the VAST MAJORITY of the avaliable audience is just slurped up by a handful of very popular "Stars", just look at twitch and how the top 100 guys have like 95% of the watchtime in the whole platform, most of the plebs just stagnate with 0 ccv... JUST LIKE REAL LIFE!)
(bullshit chart with made up logic, Vspo and brave are the same thing retard)
A simplified diagram that appeared in my pitch deck
Because the business model of a “V-Mobile live-streamer agency”
(fuck off) is heavily dependent on platforms, it’s relatively easy to generate revenue without burning too much capital as long as the platforms can pay us well , compared to straight into competitive platforms like YouTube and Twitch where there are no platform bonus such things
(ESL moment). My idea was to run a V-Mobile live-streamer agency to generate sustainable cash flow, strengthen our network, and leverage this foundation to explore new opportunities within the industry
(he changed this from the JP version to make himself sound less blatantly solely interested in a pump and dump). (one of the idea that I’ve been explaining to talents was establishing the “VTuber agency” that focus on multi-platforms on top of NEXAS).
Concerns About the “Value” of an Agency
However, I’ve always had major concerns about the “agency model.”
("agency model" there isn't a single model you sperg, Niji/Holo/Vshojo/others don't have the same business model)
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The Evolving Creator Economy is Reducing the Value of Agencies
Thanks to more online tools, creators can now independently gather information, find work, and produce content. I feel that it’s getting harder to define an agency’s exclusive value—things only an agency can do
(somewhat true but still you'd need to be mega rich to put on a massive concert as an indie, and the group appeal of agencies cannot be replicated without... a group). Meanwhile, a liver agency’s
(wtf is a liver agency? Did you forget to change this to v-mobile v-agencv v-streaming bullshit you've been peddling?) model often depends on volume: rather than having 10 talents who each earn 10 million yen, it’s about having 100 talents who each earn 1 million yen
(How is that any different? That literally just creates more upfront costs for no good reason, the only way I can see why you'd want this is to spam talents to see if any of them stick or to have each talent be worth so little you can just axe them off without much damage to your revenue stream). When I was at 17LIVE, I saw many so-called “management” agencies that basically took fees without really supporting their talents. I strongly did not want to become that kind of exploitative agency.
(It's funny how he's criticizing this because this is EXACTLY what this moron went on to do) Yet, genuinely comprehensive support for each talent is very difficult to scale. Because each talent doesn’t earn a huge amount individually in this model, the management cost allocated per talent inevitably has to be lower than agencies exclusively select only a few talents.
(justfying his own incompetence and greed, "NO GUYS WAIT IT'S A FEATURE NOT A BUG!")
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Cultural Differences in North America
In North America, there really aren’t “streamer agencies” in this model
(Your made up model? I don't think that exists in general); there are barely any agencies that manage over 10 VTubers
(Because they all died). How do you build credibility when you want to manage a large number of talents in a market where the word “Agency” can have a very different nuance than the one in Japan? In Japan, the company often has a stronger position than creators
(In japan, people don't question their corporate overlords! How great!). In North America, it’s the complete opposite: the talent hires the company to do what they can’t do alone. Unless you deliver a clear benefit they can’t get independently, it’s not really an “Agency.”
(No it's not, I think it's called a waste of time) I’d been thinking about this business model since before founding the company:
“How can we export the Japanese ‘streamer agency’ model to North America?” (How can I peddle this shitty, low overhead, scattergun debut style model which was only adopted by a bunch of no name nip agencies (and Niji) that were created by morons and later burned to freedom landers? Does this dude realize that the ABSOLUTE MOST POPULAR AGENCIES IN JAPAN: Holo, Niji after 2022 and Vspo do not fucking do this? )
The Answer for myself (ESL Moment): The “Academia” Concept
In the midst of all this, we came up with what we called the “Academia” model.
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Aim for an Agency Like “My Hero Academia” (Aka the "Hunger Games Model", Aka the "I tried to suck all of the soul and passion out of vtubing to produce money from it as quickly as possible" model)
We envisioned a “academy” where people who want to become VTubers gather to learn, compete, and push one another to grow. We’d provide regular lectures, shared assets, and bonuses as incentives. In return, from the outset, we would not offer extensive one-on-one management to talents. We invited talents who understood and accepted that approach by explaining the concept many times
(we sold some bullshit idea to them until they acquiesced!) during auditions and selection process, as we understand that this is far from most of the current VTuber agencies.
(Niji and Brave already did this and they did it better than you)
(Another nonsense chart made to mask how much of a predatory scam this whole thing was, this fag watches too much animu and by the looks of it he only watches normie trash, GO OUT AND BUY YOURSELF SOME TASTE WITH ALL THIS CASH INSTEAD!)
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Become a Launchpad for the Next Generation of VTubers
Our idea was to serve as an “academia” for prospective VTubers. Rather than starting out on YouTube or Twitch, we’d have them begin their careers on a new mobile streaming platform
(To make sure their careers went nowhere! Also we know he got funded by said platform so this is just gaslighting to pretend it was his plan ALL ALONG!). The best of them—those who achieved results—would move up to a “full-service talent agency” that offered more management resources and multi-platform options, aiming to become top stars
(so bald-faced, no pussybitching style favoritism, and this fucker has the gall to complain about the industry...). That was the ideal blueprint we had in mind.
(Chart which seems to imply his plan was to pull an third-world-country-government style escape from his investors and his own mistakes with all of the valuables to relocate in a much comfier place without all of the responsibilities and FILTH)
Initial Launch
The first few months were nothing but trial and error.
(I think all of it was, the errors never stopped anyways)
Days Spent Talking with Talents
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“Door-Knocking” on English-Speaking Talents
First, we hired an American staff member. We asked him to contact as many independent VTubers and streamers as possible. Anyone who showed interest was then scheduled for an online meeting with me. Since I was based in Asia and our talents were in North America, it was normal to have meetings in the middle of the night. I’m not a native English speaker, but when you talk to new people daily, you get pretty comfortable quickly getting to know each other.
Positive Reactions from Talents
•
Building a Community with a “One-Team Feeling” (Apart from all of that by-design favoritism and crab mentality...)
Through repeated pitches
(dude really should just go into marketing)—introducing myself, our concept, and asking them to join us as talents—many people responded positively to the idea of NEXAS
(the mind boggles at just what kind of crock of shit this guy sold them, and how absolutely desperate people are to actually accept it). They seemed to like our concept, the idea of connecting with other like-minded talents, and being part of a community
(ahh, so that's it, you made it look like a cozy orphanage while conducting death matches in the basement!). I was recruiting them the same way a startup recruits its early team members: “Join this brand-new ship!”
(damn he knows all of the techbro tricks, dude could work at a pyramid scheme and/or crypto game!) We successfully interviewed and welcomed new talents into the community, and they naturally gathered in our Discord voice chats to play games all night and hang out. Early on, there was a strongly positive atmosphere—I really felt the excitement of something new beginning.
(He saw the dollar bills gathering and his peepee got hard)
Marketing Strategy: How Do We Dispel Concerns About an Unknown Agency? (GASLIGHTING, VIRTUE SIGNALING AND FAKE PROMISES!)
With our first wave of about 30 talents ready to debut, we moved on to the launch marketing. As a new player without major backing or a proven track record
(as a new player you shouldn't have debuted 30 fucking talents), earning trust was key for us to gain fans in the English-speaking market. That’s where we turned to collaborations with high-profile, established talents.
(So you leeched off of their good will and popularity to appear trustworthy, how nice of you! I hope they enjoyed whatever pittance you paid them to shill your slop)
Through introductions and random DMs
(I love how honest he is about the fact that he had to slyly crawl into their DMs to beg for it, imagine how many people he got rejected by he's not telling us about), I managed to connect with well-known ENVTubers like
filian and
lopi, who graciously agreed to share their insights with our talents as “guest lecturers.”
(They probably sat in a discord call with 50 other people muted talking some blah blah about how they do things, which, being indies, is completely different from how an agency should act. And then you used that as marketing tool to shill yourself as "DEFINITELY APPROVED BY BIG INDIES GUYS!")
They talked about how they grew their subscriber base from thousands to hundreds of thousands, how they create their content, their daily routines, and mindset. They packed an incredible amount of knowledge into those sessions. As a moderator, I was also a huge fan, so I couldn’t help asking a bunch of questions—I truly can’t thank them enough.
(They probably thought you were a total fucking amateur destined for failure and wished to wash their hands of this whole affair as quickly as possible, sadly you're still dragging their names into your bullshit after-death pitybaiting post so I really hope they enjoyed whatever you paid them)
A Huge Controversy and Its Aftermath
Just when we were all set and ready—right before the group’s debut streams went live—it happened.
The Storm of Negative Comments
We posted about the “Academia concept,” our plan to debut 27 talents over 3 days
(wasn't it 30? Also great new kingdom hearts game title right there), and the schedule we’d been preparing for months. But the response was a flood of harsh comments:
(OH YOU POOR BABY! WON'T SOMEBODY THINK OF THE CHILDREN!)
“This definitely won’t work.”
(It didn't)
“This defies all known conventions.”
(It does)
“Why would they do something so reckless?”
(One wonders)
“Who’s this idiot founder?”
(An idiot)
We saw a barrage of negativity. From their perspective, they knew nothing about us, we were launching a large number of unknown talents on an unfamiliar platform—it’s understandable that they were confused
("Confused" you fucker stop acting like you are a 300 IQ god whose ideas were beyond normal human comprehension and the stupid caveman brain of the plebs reacted with "hurr! Idk this! Attack!" everybody fucking knew what you were onto you slimy chink bastard). Still, some comments took aim at the talents themselves, calling them stupid for joining this new agency
(I'm sure many of the comments were people advising the talents that joining a no name agency with a gladiatorial combat mechanic was not a bright idea, but I'm also sure you twisted it in a way that made it all seem like insults from the trolls and the haydurrs so your stupid crap wouldn't burn to ground before it even took off). They really hurt the talents’ motivation.
Honestly, seeing something you worked on for over half a year get torn apart right before your eyes was emotionally overwhelming
(Cry more). I got a bit emotional, responded to some of the comments in a confrontational tone, and ended up pouring more fuel on the fire—something I deeply regret.
(Cry me a fucking river you pompous f4ggot, you're a fucking techbro scammer entrepreneur, I'm sure you also get really fucking emotional when thinking about of all the liquid assets flowing into your bank account from however many morons you got to fall into your rugpull. And looking at your next project which targets CHILDREN you don't regret a single. damn. thing.)
Have You Heard of “Dramatubers”?
Like everywhere else, the world loves gossip and scandals
(so did you when you started butting into the business of other corpos with your little hitpieces and articles where you act like you know a single thing about this industry), so there are always creators hungry for drama. We became fresh prey for those “Dramatubers.” Right before our talents’ debuts, they dug up my LinkedIn, X, and past company info
(all public information), misinterpret everything
(then be open instead of hiding shit for people to find later and interpret in their own way, unless you had things you didn't want others to see), and bashed us on their channels. I remember going numb, emotionally, watching it happen.
(CRY MORE YOU FAG, CRY MORE)
I couldn’t think straight. I canceled all my meetings and spent five hours at a nearby sauna meditating, trying to reset my mindset
(jesus are you a businessman? You need to be a coldblooded bitch if you wanna do business, your adversaries aren't going to pull their punches and go "guys I think we were too mean to poor widdle chinky" NO THEY'RE GOING TO FUCK YOU IN THE ASS WHILE YOU'RE DOWN AND SPIT ON YOUR TWITCHING CORPSE!). I pulled myself together because the debut streams were starting the next day. I apologized to the talents, telling everyone—including myself—“We just have to do our best and not overthink it.”
(Aaaaand you made all of that up for pity, you probably just snapped your fingers and went "drats! they figured my bullshit out before I could even start! Well... I guess I already wasted captain's money on this so better pretend it's going somewhere before I dip out.")
Merry’s “Public Interrogation” Stream?
While the flames were still raging, I got a DM from
Merryweather, one of the top
(PFFFT! Maybe in a worse timeline perhaps) English VTubers with 400k followers on X, 500k on YouTube, and 300k on Twitch: “Wanna talk about this on my channel?” He himself runs a Webtoon company
(he just VAs shitty "relatable" manga memes other people make, half of which are just cockteases for coomers) and a VTuber agency
(a friendgroup full of whores and troons nobody cares about), so he was genuinely interested in our concept. On my side, I thought, “If we don’t clear up the misunderstanding here, we won’t get another chance,”
(should've picked someone other than merry then) so I decided to appear on Merry’s show.
It was a gamble (no it wasn't, I can bet good money you morons agreed on what the questions and answers would be before it even happened). I’m not a native English speaker, and I might not be able to explain what I truely
(ESL moment) intended clearly. They could easily twist my words, turning it into prime content for Dramatubers
(if you had actually bothered to study english and prepare then that wouldn't be an issue, also there's plenty of tactics to defend oneself from duplicitous interviewers, which you SHOULD know if you plan on being a public facing figure in your org). It would be a live broadcast with no pre-submitted questions
(lame)—basically a possible “public execution.”
(I think pre-submitted questions would've been FAR worse for you)
However, people who knew Merry told me that he’s not someone who maliciously attacks guests
(unless they disagree with his worldview); he takes a fair stance, aligning with fans but also expressing his own views. So, I resolved to be totally honest
(I don't think you were born with the capacity for honesty), straightforward, and passionate, focusing on correcting misconceptions
(making excuses). I spent 1.5 hours answering tough questions from Merry and his fans, sweating through my English. Before going live, I was so nervous I couldn’t eat
(the neighborhood dog let out a sigh of relief). But thankfully, I didn’t say anything that caused more misunderstanding, I guess.
(Screenshot of merry looking faggy as usual and this other moron with his innocent child friendly avatar to hide what he actually is)
Thank you so much for giving me an opportunity, Merry.
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Outcome: Merry and I Became Good Friends (did you fuck his loose boypussy after the stream? If so, how loose was it?)
After that, Merry openly supported NEXAS
(which he later probably regretted and then silently slunk back into the shadows like a good pest). The negative comments subsided because “If Merry endorses them, maybe it’s okay.”
(whoever was retarded enough to be dissuaded by merry of all people should be considered for a mental institution) He even volunteered to hold special lectures for us
(on sucking dick?). We ended up going out to eat together, and he really saved us. I cannot thank you enough.
(oh you definitely tapped that ass, or maybe he tapped your dirty chink asshole, either way somebody got fucked)
Early Successes
Thanks to that controversy, ironically, our name got more attention.
(Some would say it was on purpose...) The debut performance on launch day was great
("great" is relative). The talents had prepared a ton, performed amazingly and viewers were excited. At that time, our partner platform was pumping in big promotional budgets
(burning investor money on a dead platform), so the more the talents streamed, the more they earned. Some of the streamers even earned more than $2,000 in their first month of streaming
(that's less than the average fucking income in my shithole of a country...), which is extremely difficult if you start your streaming career on YouTube or Twitch (this is a public info). The events were highly competitive. It had that early-stage thrill unique to a new live streaming app.
400 Applicants Right After the Debut
Even after all that drama, we still had 400 people who resonated with our concept and wanted to join
(it's sad to know there are so many desperate people). This confirmed our initial hunch about a growing long-tail market, new platforms, and an appetite for a new kind of agency.
A Deeper Look into NEXAS and Its Quest to Build a New VTuber EconomyWe take a deep dive into a new VTuber group called NEXAS – itvtubernewsdrop.com
(Thanks VTuber NewsDrop for the feature.)
(Just so everyone knows, Vtuber newsdrop "partners" (takes money from) corpos like brave to run fluff pieces on them)
Why the Agency Couldn’t Continue
Although our “debut
fest (spam)” was a major success, things started unraveling quickly about three months later.
The Lure of Other Platforms
Again, in Japan, “VTuber” and “V-Mobile streamer (Vライバー)” are distinct concepts, so you don’t have to explain the difference. VTubers are mostly interpreted as virtual influencers that stream on YouTube. V-mobile streamers are mostly focusing on smartphone-based streaming app (such as Reality, IRIAM, TikTok Live etc). But in North America, the line doesn't even exist. Everyone pretty much wants to be a “VTuber”, and nobody specifically aims only for mobile streaming.
(So your first cause for failure is that the americans do not possess the futuristic concept of "Streaming on your phone" ...riiiiiiiiight, more like americans don't care about tiny shit platforms peddled by techbros and instead watch the big platforms they already like ON THEIR PHONES)
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“Why Not Stream on YouTube?”
When talents interacted with other VTubers on X (Twitter), they’d be invited to collaborate on YouTube. But early on, we had exclusive conditions with our partner platform that restricted multi-platform streaming, because that was the strategy where talents and company could get benefits from, such as monetary bonus, from the partnered platform. So, our talents had to say, “Sorry, the agency won’t let me stream on other platforms.” People’s reaction was, “That sucks,” and the negativity spread among creators. When we loosened the restrictions in response, talents understandably migrated to “the more fun” option. As a result, our main platform strategy started to crumble. Please don't get me wrong. This is not to blame talents, at all. It's a failure of management to build the balanced guidelines and operations.
(So you admit that the talents found more long-term success, and more collabs which bring in numbers in other platforms, and your "SPECIAL NEW JAPANESE PATENTED WAY OF DOING THINGS!" was nothing more than a contract clause tying you to a dead platform because you needed the money. It's almost like the thing everyone is already doing... works?! WOW!)
The Challenge of Promoting Commitment
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Contracts That Don’t Force Streaming Hours
When you run a global agency, there are many legal and cultural constraints. If you try to impose streaming hours as a requirement, you start to encroach on “employee” status under U.S. or local labor laws
(Are you meaning to tell me I can't force people to work 24/7?! THE HORROR!), which places a huge burden on the company. So our contract had to be relaxed in that sense, making it impossible to enforce something as crucial as streaming hours
(Other companies enforce streaming hours idk wtf you're on about, you probably just wanted to do something unreasonable)—arguably the most important element for the business. Looking back, I think we could have found ways around this, like not mandating streaming hours explicitly but using indirect methods (e.g., “If you don’t meet the streaming minimum for no explicit reasons, we part ways”) to get the business going.
(At least he is honest)
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Differences in Attitude Toward Mental Health
There’s a big cultural difference between Japan and the West regarding mental health
(Main difference being that it exists as a medical concept in the west). It’s difficult to convey this in writing without misunderstanding, but from a management standpoint, the typical Japanese approach of pushing and encouraging talent to work through tough times
(I wonder why japan has a word for dying from overwork...) can be very problematic in a Western context. Japanese, or even Asian management culture emphasizes persistence and endurance, while Western approaches often prioritize individual mental well-being
(what is this "caring about the wellbeing of your employees? The only thing that needs to feel well is my wallet!). Every new creator knows that in the early days, you won’t get many viewers. It’s not always fun. But pushing them just a bit harder so that they can break through was extremely difficult from a communication standpoint. Some talents did keep streaming consistently without any push, but for the level of success we needed, it was tough to get a high enough percentage of them to do so. (For those who don’t know, the streaming hours and consistency are the two biggest key factors to drive revenues and bonus in the mobile streaming apps. I guess ex-NEXAS talents can sense it as all the bonus structures were designed purely based on these two metrics on the partnered platform).
(More like you kneecapped all of them by making them stream on that shitty app nobody watched and then told them to make up the difference by working harder to see the same results as people on youtube)
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Rising Staff Costs
Around the same time, ANYCOLOR’s NIJISANJI EN got embroiled in a massive controversy. In short, it was the clash of Japanese management styles and Western talents. Top talents started leaving. An Asia-based staff tried to manage North American talents, and the gap between the company and creators grew bigger and bigger. Eventually, the departing talent ignored NDA restrictions and leaked internal details, forcing CEO Tazumi to post an apology video.
(Oh poor widdle Niji! The evil westoids bullied them into not driving their talents to suicide?! What disrespect!)
(A real lawyer streaming a public review of NIJISANJI’s leaked contract… a nightmare for any kind of business owners.)
(LM may be a moron but this guy is a bigger moron)
Talents saw all this happening. To avoid a similar fate, we felt pressured to hire staff living in the same time zones as our talents
(Bahahaha! So you knew the industry had gotten a lot more critical of shifty corpos like yours so you panicked because you knew how shitty and similar to Niji your corpo was), which of course meant higher labor costs. Because we were trying to recruit talents at a rapid pace, we also needed more managers. Our cash flow was draining quickly. In hindsight, we should have slowed down. We got carried away with an unrealistic pace of growth in talent acquisition
(the first and only sensible point this dude makes, maybe it's not fine to debut like 400 vtubers in the span of a few months) and team expansion, which I deeply regret.
The Partner Platform’s Rapid Decline
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End of the “Money-Splash” Period
At first, the platform was showering creators with bonus campaigns, which let our top talents earn a lot. But as soon as that ended, they suddenly weren’t making nearly as much
(Lol so you yourself got fucking rugpulled, karma has its ways you fuck). This was similar to what happened when Pococha and 17LIVE withdrew from the U.S. The local tipping culture in North America is different and weaker
(IT'S NOT OUR SHITTY APPS FAILING BECAUSE THEY'RE SHIT! ITS THE EVIL AMERIFATS WHO DON'T UNDERSTAND JAPAN AND MAKE US FAIL! It's funny how he admits to having seen it happen before with his old corpo just to go into yet another similar corpo, bro does not learn). Also, people care about what percentage of their tip actually goes to the streamer
(WOW WHAT A STRANGE CONCEPT! It's almost like the tip is meant for the streamer and NOT YOU!). It was hard to justify the same high-level tipping approach used in Asia. Gradually, we realized that talents couldn’t earn as much as we had hoped.
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AI Controversies → Boycott
The ENVTuber community
(Industry) in particular was extremely critical of AI. Many believed AI art steals illustrators’ jobs, so anyone using AI art was an enemy. Our partner platform was actively developing AI-based features for streamers and to expand the creator base, which set off a huge backlash. Talents, not wanting to be labeled as “the people who support AI,” left the platform. They didn’t want to get caught in the crossfire and simply declared, “I’m not streaming here anymore.”
Sure, streaming on YouTube or Twitch didn’t necessarily mean they’d make more money immediately at all. In terms of time efficiency, streaming on partnered platforms is still more profitable for both the talent and the company. However at that point, it felt like things gradually spiraled out of control.
(Poor techbros, they can't peddle slop in peace and just have the witless masses consoom the product!)
This is how our original strategy and business model fell apart. (It never worked in the first place, you just kept chugging along with your retarded "model" until both you and your stupid platform both ran out of money to burn)