It went from being some fag devs hiding behind their faggotry as a defense to their incompetence to it being a common enough practice that C-class executives already have the defense prepared. Blizzard was getting meme'd on for Diablo 4 so they waddled out two troon devs working in shit like the art department to play the game on stream. Even Asmon of all people immediately figured out that Blizzard was hate-baiting so they could send those mean comments to their journalist buddies and have all criticism of Diablo 4 dismissed as "toxic transphobe gamers that hate women". I've come to expect troons shit everywhere in the industry but it's almost like a recurring joke of "is this troons shit in here because shitty troon devs put it in or they're trying to hate-bait?".
I had the exact feeling during that recent shitty State of Play by Sony and the only person they brought on screen was a troon. There was no reason for them to be there and it felt super out of place, like it wasn't even pandering. It just felt like they knew they had a shitty State of Play so they rolled out the troon so they can point to it and say "HA, that's why you're shitting on our State of Play!"