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PixelLink - Here to post pixels and share links, and they're all out of pixels.

Doyoulike4

Member
Joined:  Dec 18, 2023
Damn. I'm too much of a committed phasefag to actually watch PL(way too many fucking chuubas to keep tabs on), but from the outside looking in, they seemed like a fun bunch.
Will be a shame if they're truly dead, because now the golden standard of a 2025 small vtuber agency will be, uh, VAllure.
They were/are a solid bunch imo, Lottie is fun and has a surprising amount of anger and gremlin energy behind the usually upbeat vibe, Kanna is a
vreverie escapee
and Daiya has had some fun streams especially with boomer games. The rest of them I didn't really watch much of tbh.
 

Aquatic Novellite

Merry Shiorin
Early Adopter
Joined:  Oct 10, 2022
I think Sakana mentioned a while ago that the cost of entry into the market has ballooned considerably. Which is in line with Proctor's post.

We've mocked Vshojo for only taking established talents until literally a month ago, but I'm starting to form the impression that nowadays, that's the only way you can succeed unless you have the financial muscle to run in the red for 3+ years and accept RoI to not be a thing for 5+ years.

With the caveat that we know fuckall about Vshojo's financials, so they could be burning money, too, just differently. And OTK, following a similar concept, is apparently in dire straits as well.
I'm once again asking companies to set their revenue split and spend money realistically, so they can sustain themselves long enough to benefit from success.

It was archived before.

Yeah, okay, that was a red flag right there.
Kanna is a
vreverie escapee
Imagine what she and Chikafuji Lisa could do if they joined the same corpo!
 

Void Scribas

Well-known member
Joined:  Apr 27, 2024
Damn, do we have actual confirmation that Pixelink is going to shutdown? Honestly is felt kind of last minute of all things, like a few days ago everything was fine with Chio making letters to Santa and suddenly this canceled streams, PL accounts activating and doomposting. Hate when this sudden shifts happen.

This is so bizarre and sudden, considering the Christmas merch just went on sale a few days ago. No major merch issues (other than shipping costs) since Kawa started handling everything. People have been getting their Lad plushies for the past month or so:

Just finished the space, Daiya is pretty calm and talking about her future streams like normal, other than repeatedly reassuring Monmons that "the world is not ending". Miuna's also quiet on her alt, and Kanna will still be streaming like it's nobody's business:

That is the thing, there were no previous big problems being reported before, perhaps Kanna big fight with Youtube because of her ASMR streams, but that happens to a lot of vtubers in general. Hell they were doing events with different vtubers and all seemed nice. It would be sad that despite all the efforts the girls have done, they still are going to get shutdown.

Even now, some girls are continuing streaming, are we sure we are not overexaggerating here??

If Pixellink fails, it would be interesting to make a comparison with Phase because PL did actually look like they were doing everything fine, no problem with management and steady but slow grow, so how could they still fall anyways? What was Sakana secret here? Selling coffee?

EDIT:

What is Chio planning here?

 
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MerryKusa

Well-known member
Early Adopter
Joined:  Sep 22, 2022
If Pixellink fails, it would be interesting to make a comparison with Phase because PL did actually look like they were doing everything fine, no problem with management and steady but slow grow, so how could they still fall anyways? What was Sakana secret here? Selling coffee?
I just think PixelLink didnt do any big errors on their own.
It just seems like a market issue. Phase was there first and Pixel arrived in a market that is now much much more competitive then back when Phase started.
unfortunately, to me the difference just seems to a matter of time and place
at this point I doubt that if Phase got started in 2023 they would survive as well
 

Cubanodun

Vtweeter Hunter
Joined:  Jul 22, 2023
Banking on getting a Gura is ridiculous, Gura pull was 80% brand 20% her, remove the blue dorito with gura and you get a average lig, hope they keep their ips or dont ask for gorillion dollars like EIEN did
 

VSoyBoy

Well-known member
Joined:  Feb 16, 2024
One thing that hit me as well is that as shitty a timing it is to finally let your talents know that they might be out of a job just before Christmas, looking at it industry wide, the talents are even more fucked since many of the big auditions already closed. Someone like VShojo might not open up again for quite a some time and even if they apply at another corpo with open auditions right now, they won't be able to actually debut for months, during which they they will still have to stream on an indie persona.
All of the talents seem to be really surprised by how shit things seem behind the scenes. If management had given them a heads-up on the future of the company even just a few months back, some of them could have gotten into other corpos and the rest could have gotten to work on preparing an indie presence.
 

Poyoyo & Jill

KAWAYO
Joined:  Jul 9, 2023
I'm once again asking companies to set their revenue split and spend money realistically, so they can sustain themselves long enough to benefit from success.

It was archived before.

The Jew of Adviel also did this before being the buying of Idol by Brave Group:selenpointandlaugh:
Talking about being "better" than the rest with your paycut is a massive jinx
 

Compressed jpg

wtf is happening
Joined:  Dec 21, 2022
Real subtle Chio :pomuStare:

chiosubtle.png
[a]
 

Aquatic Novellite

Merry Shiorin
Early Adopter
Joined:  Oct 10, 2022
It occurs to me that this is the second time that this has happened.

Not that a corp has died, I mean.

But that a corp has died despite by all accounts being a good, even great place.

The first being Prism Project.

Goes to show that being good just isn't good enough.
 

Horo7618

No one in particular
Joined:  Sep 12, 2022
Banking on getting a Gura is ridiculous, Gura pull was 80% brand 20% her, remove the blue dorito with gura and you get a average lig, hope they keep their ips or dont ask for gorillion dollars like EIEN did
You're confusing Hololive's 2024 brand power with their 2020 brand power, and forgetting the real major factor - COVID lockdown.....
 

Helkar

Well-known member
Joined:  Jun 14, 2024
Welp, even if the company as a whole isn't dead, Chio's fucking gone, you really don't post something this blatant when you intend/have any chance to keep the corpo account active.
Unless i turn out to be wrong in which case sure you do that's just a normal practice in vtubing haha
 

God's Saddest Tattletail

Well-known member
Joined:  Sep 23, 2024
...get a Gura-tier successful personality from Gen 1.
Back when Kawaii and EIEN were shutting down I came across some interesting noombers over on /vt/ (so as usual, take with a grain of salt):
1728487872445691.png

Getting a Gura level talent is obviously the dream, but I think what really makes or breaks these small corpos is having multiple successful talents instead of just one "flagship" talent. Nene alone couldn't carry Kawaii, EIEN was likely nearing closure before Kilia left, and surprisingly Kanna managed to become a huge part of the 2024 era of "small corpo unity" seemingly without having that translate into monetary success. Of course these are just super chat numbers pulled from /vt/ so I'm sure there are flaws with trying to extrapolate too much from these numbers, but I think it's still telling that most of these small companies would kill to have any of Phase's top 5 earners (and since this is YouTube super chats it basically ignores Lumi who is almost certainly somewhere within the top 5). Sure Pippa herself is essentially a small Holo, but I don't think that enough is enough to have made Phase into the only successful small corpo. I think going forward, the new and remaining companies would be much better off attempting to find multiple relatively successful talents instead of putting all of their hope in finding the next Gura. I doubt they'll go that way though as that requires a much better eye for talent than just hiring whoever and praying one of them turns into a superstar.
 
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Hff201

Pippa Fan, Failed Normalfriend
Early Adopter
Joined:  Sep 13, 2022
I think Sakana mentioned a while ago that the cost of entry into the market has ballooned considerably. Which is in line with Proctor's post.
It has; there is more competition thus more pressure to hit the ground running with marketing efforts, which obviously requires a bigger upfront investment.

The slow-burn approach Phase used in the early days of letting them plod along as low 3views and grow at their own pace simply isn't viable any more, because there are too many distractions and the average vtuber fan is an ADHD kid off his meds - you have to make an impression immediately then give it constant reinforcements through follow-up marketing or the limited audience pool for small corpo vtubers will quickly get absorbed by the next no-name company who show up, and the cycle will repeat.

It's why, even though that one corpo doing a big debut concert a while ago felt misguided since concerts usually work better as fanservice for established groups, I get the logic behind doing something huge early on. Just having good streamers isn't enough to catch people's attention now, most of these small corpos have good streamers. But there are only so many hours in the day, and most people who would be more dedicated vtuber fans are already booked up at this point; you really have to do something special to work your way into their schedule.
 

Void Scribas

Well-known member
Joined:  Apr 27, 2024
If Lottie is attracting the Mister Metokur crowd, then she has to do the same thing Pippa did to become The Rippa and save the company.

Making fun of Ethan Ralph



This is how I discovered Pippa and Phase Connect by the way.
 

Dispirited Helmet

CERES FAUNA SUBS: 974k, GET HER TO 1 MIL
Joined:  Feb 29, 2024
I just think PixelLink didnt do any big errors on their own.
It just seems like a market issue. Phase was there first and Pixel arrived in a market that is now much much more competitive then back when Phase started.
unfortunately, to me the difference just seems to a matter of time and place
at this point I doubt that if Phase got started in 2023 they would survive as well
Dizzy has said as much in a couple of her "out-of-character" streams, apparently the cost of entry in v-tubing now is much more expensive. Phase was able to get started at a fraction of the cost it would take a new corporation in 2024 starting up; I may go back at some point and find the exact moments she was talking about it because it was a very insightful tangent, but IIRC she mentioned that rigging, outfits and so on are like 5 times the price they used to be because people know there's demand for it now. She wasn't confident that Phase would be able to survive if it started today either.
 

Thomas Talus

Εκ λόγου άλλος εκβαίνει λόγος
Early Adopter
Joined:  Sep 15, 2022
Myth in general and Gura in particular were lightning in a bottle, and we will probably never see their like again.

Gotta give Fishman credit for having the foresight to be a relatively early market entrant instead of a late bandwagoner, as well as the resources to be self-financed rather than subject to the demands of outside investors.
 

Kanna's Glowiest Assistant

Hard-working girl enjoyer
Joined:  Jun 14, 2024
Kanna live right now

Point 1: Her strike appeal was rejected. For the next 3 months, all ASMR streams will happen on Patreon, the Thursday one will be on the free tier.
Point 2: The Christmas week streams are cancelled for "internal reasons", that's all she can say at the moment.
Point 3: Pixel staff is still treating everyone really well. And no, she's not being held hostage and forced to say this.
 
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Euthyphro

Certified Awatistic
Joined:  Dec 22, 2023
Back when Kawaii and EIEN were shutting down I came across some interesting noombers over on /vt/ (so as usual, take with a grain of salt):
View attachment 86007
Getting a Gura level talent is obviously the dream, but I think what really makes or breaks these small corpos is having multiple successful talents instead of just one "flagship" talent. Nene alone couldn't carry Kawaii, EIEN was likely nearing closure before Kilia left, and surprisingly Kanna managed to become a huge part of the 2024 era of "small corpo unity" seemingly without having that translate into monetary success. Of course these are just super chat numbers pulled from /vt/ so I'm sure there are flaws with trying to extrapolate too much from these numbers, but I think it's still telling that most of these small companies would kill to have any of Phase's top 5 earners (and since this is YouTube super chats it basically ignores Lumi who is almost certainly somewhere within the top 5). Sure Pippa herself is essentially a small Holo, but I don't think that enough is enough to have made Phase into the only successful small corpo. I think going forward, the new and remaining companies would be much better off attempting to find multiple relatively successful talents instead of putting all of their hope in finding the next Gura. I doubt they'll go that way though as that requires a much better eye for talent than just hiring whoever and praying one of them turns into a superstar.
Big caveat here with these numbers is that Pixel regulars are donating through Streamlabs 70-80% of the time, and not YouTube SCs, which would not reflect in these numbers. I've made the same observation with V4Mirai too.

I do generally agree though, that having a good set of talents is way better than having one top-earner. I genuinely thought PixelChronicle was getting there, especially since Daiya and Chio had some decent inclines in the past 1-2 months (Daiya got kicked up from roughly 9K-->16K subs, Chio from 13K-->22K), but whatever the real reason is for all this, they may have just run out of time.

I'm generally against donothons, but if money was the real reason, I wouldn't be against them holding one now. Pixel has only ever had 3 donothons and Kanna just had hers a while back, so I feel if there was a time for it, it would be now. But again, I really do get the sense that this is not purely financial.

Welp, even if the company as a whole isn't dead, Chio's fucking gone, you really don't post something this blatant when you intend/have any chance to keep the corpo account active.
Unless i turn out to be wrong in which case sure you do that's just a normal practice in vtubing haha
Chio has always been pretty menhera, but the whiplash is strong when you consider that just a week ago, she basically said that the company was doing great and that Pixel would buck the trend:

I don't blame her for reacting the way she did, but part of me thinks it's a knee-jerk reaction on her part too. Still not looking good, but it's really just a matter of waiting and seeing. Kanna and Chio streaming has calmed my nerves somewhat, but I don't think we're out of the woods yet. Might have to burn through my weapons-grade copium reserves for this.

E: While all this was going down, Wisu hit 10K subs too:

A
Oh Wisu...this had to go down on her RL (if I'm not mistaken) birthday too.
 
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Security

irc.rizon.net #TheVirtualAsylum
Joined:  Jun 28, 2023
and the fact that Lottie seems to have inherited the Mister Metokur audience.

Wait, really? I've not heard this. How has she inherited Jim's audience?
 

Sankisei

HOLOLIVE SAIKYO
Joined:  Feb 23, 2023
Big caveat here with these numbers is that Pixel regulars are donating through Streamlabs 70-80% of the time, and not YouTube SCs, which would not reflect in these numbers. I've made the same observation with V4Mirai too.

I do generally agree though, that having a good set of talents is way better than having one top-earner. I genuinely thought PixelChronicle was getting there, especially since Daiya and Chio had some decent inclines in the past 1-2 months (Daiya got kicked up from roughly 9K-->16K subs, Chio from 13K-->22K), but whatever the real reason is for all this, they may have just run out of time.

I'm generally against donothons, but if money was the real reason, I wouldn't be against them holding one now. Pixel has only ever had 3 donothons and Kanna just had hers a while back, so I feel if there was a time for it, it would be now. But again, I really do get the sense that this is not purely financial.


Chio has always been pretty menhera, but the whiplash is strong when you consider that just a week ago, she basically said that the company was doing great and that Pixel would buck the trend:

I don't blame her for reacting the way she did, but part of me thinks it's a knee-jerk reaction on her part too. Still not looking good, but it's really just a matter of waiting and seeing. Kanna and Chio streaming has calmed my nerves somewhat, but I don't think we're out of the woods yet. Might have to burn through my weapons-grade copium reserves for this.

E: While all this was going down, Wisu hit 10K subs too:

A
Oh Wisu...this had to go down on her RL (if I'm not mistaken) birthday too.

It seems that is buy out due to a high debt in my uninformed opinion
 
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