These people desperately want Harry Potter, without the Literal Nazi that is J.K. Rowling or her work, but are incapable of actually making anything themselves that people would flock to like Harry Potter - many such cases! It is a concept that prints money, but these attempts at trying to make their own thing are almost always bogged down by "The Message", never reaching a fraction of popularity as a result
This is literally the first time I have heard someone talk about Strixhaven since it tried to drum up hype pre-release years ago