I don't feel this for Niji (they were always similar to Holo in some ways) but vshojo is definitely trying to shift gears to be more like the big players, which I doubt will really work that well. It muddies their brand and goes against what set them apart, you can't really have schedules and music production and concerts but also have a lax attitude towards content creation.
They're basically just becoming a WORSE Hololive and I expect them to start having to bribe their talent to stay as they have essentially chucked away all of their bargaining chips in favor of "le talent fredóm", and thus their members have no real incentive to stay around or renew their contracts (could also manifest in more nazunas with talent focusing on the alt indie personas whilst collecting vshojo paychecks).
Vshojo's current business strategy just doesn't seem overly profitable or firm to me at all, they just dig talent from the recycling bin and then give them a free model they can take when they leave so that doesn't tie them down, these talents are burned by their corpos so they aren't as likely to follow orders unless you bribe them, and because you can't order them around they are more likely to just slack off all day and do nothing interesting which stagnates the brand. I literally have NO IDEA what vshojo's current company direction even is.
It's like opening a factory and hiring a bunch of disgruntled union workers and telling them "Okay boys you can work however many hours you like, you don't have to show up at all if you don't want to and if you do decide to leave then you can take the machine you worked with on your way out" and then being surprised when the workers either don't show up or only show up to work the minimum amount and collect a paycheck or to turn in their badge and steal all of your property.
maybe she would want to sing this one for free
