Termination of Yozora Mel

[Negzana]

Love how it's been 2 years and Rushia's termination is still such a shit show people would rather discuss it over the most recent termination. I think don't think Coco or Zaion's departures can even compete.

Only thing I can say about Mel's termination is it's sad it's happening, fuck entropy, shame it's not Matsuri or Gura, at least it's not someone I actually care for

 

[USS IOWA]

Being a snake would imply she does all of her antics with intent, planning, and precision

Well she could probably be a Warthog then. Erratic, easily startled, and could be easily gored by her own horns.

It could just be that Cover has improved their PR skills over the last few years.

What really interests me is that how the fandom reacted after the shock of the news, I see some really doubted Cover on what their reasons in terminating Mel before just accepting it. Somewhat opposite on the Niji side.

 

[furaibou]

Also if anyone can translate this section of the JP announcement:
View attachment 61646

Rumors and MTL seem to indicate there's a line about "after reaching an agreement with the talent" that didn't make it into the EN announcement, but I don't trust internet rumors or translation apps for shit like this.

「夜空メル」契約解除に関するお知らせ | カバー株式会社

カバー株式会社は、「ホロライブプロダクション」をはじめとした日本ならではのコンテンツを世界に向けて発信している、次世代のエンターテインメント企業です。

cover-corp.com

Yes, the line is in the Cover document:

継続することが困難と判断し、当該タレントと合意の上、本決断を選択いたしました。
"We determined that it would be difficult to continue and, in agreement with the talent concerned, we have chosen to make this decision."

Specifically:
当該 タレントと合意の上
当該 (togai) - aformentioned
タレント (tarento) - talent
と (to) - with
合意の上 (goi no ue) mutual agreement

Aforementioned - talent - (with) mutual agreement

 

[The Rratarded Alt]

What really interests me is that how the fandom reacted after the shock of the news, I see some really doubted Cover on what their reasons in terminating Mel before just accepting it. Somewhat opposite on the Niji side.

It helps that Mel, herself, accepted responsibility and that the statement from Cover was concise and not vague with the reason (but also not a grocery list). There may be some corpo bullshittery involved, but Cover, at least, has learned how to do proper PR.

 

[Sankisei]

Well she could probably be a Warthog then. Erratic, easily startled, and could be easily gored by her own horns.

What really interests me is that how the fandom reacted after the shock of the news, I see some really doubted Cover on what their reasons in terminating Mel before just accepting it. Somewhat opposite on the Niji side.

It helps that Rica hasnt posted a thing after the news
Unlike Mike who did a lot of things: lawyer, trying to deny the accusations, twitcast,tweets,suicide bait,pfp change and a stream as a png

 

[Lazybug]

The year has barely started and Ironmouse has double her pool of candidates for Vshoujo: Pomu, Mika, Mel and Mattpatt, her powers grow every time she get a new model

Kneel before the queen of the hoes

 

[God's Strongest Wardog]

Imagine self-sabotaging harder than fucking Rushia.

 

[Superduper Samurai]

Imagine self-sabotaging harder than fucking Rushia.

We still have to imagine, she didnt sperg out and atleast got a shitty letter, plus she has an actual PL career to fall back on

 

[La+ de Central Norte]

Love how it's been 2 years and Rushia's termination is still such a shit show people would rather discuss it over the most recent termination. I think don't think Coco or Zaion's departures can even compete.

Only thing I can say about Mel's termination is it's sad it's happening, fuck entropy, shame it's not Matsuri or Gura, at least it's not someone I actually care for

Sorry i was trying to say how the situations cant be compared: i didnt want to derail my bad
But now back onto the topic all of the anonymus boards,2ch,5ch and 4ch and other boards dont have a clue and are just throwing baseless rrats: so if they also dont have any idea and are as blank as we then i think its safe to say that the only way to know something about the situation its to wait if Rica herself says something or she just decides to go as usual ignoring it

 

[Negzana]

Apparently Mel once completely forgot she was naked when she was about to go outside

she sounds especially stupid. I wouldn't be surprised if this was a low IQ moment

 

[furaibou]

@masterstocking wow, they let her have a Graduation stream. Okay, yeah, this was something agreed to by both parties. I think the Rrat will settle on something that had been brewing for a while, and Mel just looked at her time obligations and felt this was the way to go.

But why this way, then? If it's a time obligation issue, just announce a graduation and have a final graduation stream, ala Sana.

 

[Zinnaha]

Love how it's been 2 years and Rushia's termination is still such a shit show people would rather discuss it over the most recent termination. I think don't think Coco or Zaion's departures can even compete.

Only thing I can say about Mel's termination is it's sad it's happening, fuck entropy, shame it's not Matsuri or Gura, at least it's not someone I actually care for

To be fair Rushia's termination was the most absolutely retarded way to do things from her side. She likes fucking twinks, good for her, all she had to do was not be a menhera retard and sit on her hands and shut up for a week. Mel took it on the chin and will go back to her softcore porn, if she even still does that.

 

[Limkin]

Apparently Mel once completely forgot she was naked when she was about to go outside

That's normal though. Especially bad with delivery services, because you have even less time to realize all you have on is underwear

 

[furaibou]

That's normal though. Especially bad with delivery services, because you have even less time to realize all you have on is underwear

Where do you think all those "pizza boy delivery" porno scenes come from, anyway?

 

[Slutpuppies]

Proctor, you gotta stop going to sleep. Take some 5 hour energy or something.

 

[frz]

It could just be that Cover has improved their PR skills over the last few years.

nah fuck this shit, it's boring. GIMME BACK THE NIJI HITLIST

 

[furaibou]

Proctor, you gotta stop going to sleep. Take some 5 hour energy or something.

He needs to have a blood-to-coke transfusion....not Coca Cola, liquefied cocaine.

 

[naganon]

How dare they make my oshi sad

 

[Nenélove]

The reason given combined with what seems to be a mutual? termination of contract is making me think it is something like you state, but something she keeps doing over several years and won't stop despite being told not to over and over, putting Cover in the position of finally coming to terms that she is just too stupid and there is no way to keep her from making these mistakes.

This would be the kindest, most understandable, and most amusing reason for her termination.

I agree with this assessment, to me Mel has had a lot of repeat offenses over the years and has been warned about it repeatedly until the corpo had no option but to cut their loses.

Man, I can't help but admire Cover's PR ability these days. So they have to perform a shock termination. Step one they get as many talents briefed as they can. They bite the bullet and do the termination, and I saw a lot of shock and even budding anger among the fanbase. But then immediately they have three company influencers in Yagoo, A-chan, and Nodoka posting to soften the blow, then the Gen 1 stream which they get their in house translator to sub within 3 hours, then the statement from the terminated talent herself. All the talents not involved are briefed and prepared to say something when it inevitably comes up on stream.

And then they can, after a day or so, go on with business as usual. It's actually kind of crazy that they can go on with business as usual. I know these things pass quickly but back in the day a Hololive scandal took a week or two to blow over. Right now it's like 6 hours on and people are mostly just sad.

Of course, ultimately they're judged by how justifiable people feel their decision was, but even handling that is somewhat impressive because there is just enough info to hint at potential reasons but not enough to let the audience morally judge the situation.

I mean... despite how people react to them, graduations are inevitable. One day all vtubers WILL graduate, since they are played by real people and the character dies once the person moves on, everyone will someday move on with their lives, it's an inevitability.
I get why fans view "graduation" as such an indictment against corpos, seeing it as PROOF! of malpractice (which admittedly it often is) but graduations will only become more frequent as time goes on and more vtubers either fall out of the hobby or age out of their careers in this industry, and I think Cover has done good in being able to systemically soften the blow to the fanbase, some people will of course forsake Holo for slighting their oshi, but that's to be expected.

I think the blow has also been softer because... let's face it not many people give a shit about the C-tier Holo JPs in the west, people know Korone, Suisei, Marine and Pekora everyone else is either "Oh hey I've seen that girl!" or "Who?". You will see a much bigger shitstorm if a HoloEN goes down.

That's the curse of being a corpo. All that hard work, brand recognition and marketing achievements will go down the day you walk out of that skinsuit. Almost 6 years that will only be recognized by a very small niche of curious peeps, like us, and her biggest fans. That's why, usually, they can't carry over their numbers to a new persona - even kson couldn't (her content is worse as of today so it's not a great example, I know).

Not really true with Mel since she was already more popular on her roommate persona.

 

[Gintoki]

My fellow burgers, be the American that Mel thinks you are. It's what she would have wanted.