I mean apart from Niji getting lucky with fujos (who shouldn't even count as EN because most were chinks and SEA) have they ever?
"I don't wanna be the fish bj vtuber aaaaaaaa!!!"Kirschey
Nijisanji L Collection
- Thread starter The Proctor
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I'm not sold on this, tbh. The English market is limited. So is the number of talents actually worth something, judging by the constant reincarnations. Only rarely do we see genuinely new blood being injected.
I'm not sold on people with deep pockets being all that interested unless their investment can genuinely compete for the top.
Basically all EN startups were launched by incompetent enthusiasts that didn't know what they were doing. A few (Fishman, Gunrun, maybe Aviel) were less incompetent than others and ended up on top. But I think the "Enthusiasts" part is pretty telling. Either they're massive idolfags (Fishman) or they have a streaming background (Gunrun, Aviel).
Vtubing is attracting big money in the much larger Japanese market. In the west, eh... People joke about Aviel's shekels, but it's hardly that much, just a bit of clever advertising. Gunrun got an eleven million injection, but eleven million are a pretty paltry sum in the entertainment industry.
I don't see this situation changing anytime soon. That doesn't mean that the corpo ranks will remain static, but I believe that whatever changes happen are much more likely to be the result of Niji style fuckups than of spontaneous big money injections.
Hell. We have seen what big investors trying out vtubing looks like. Remember Vee Project by Sony?
Yeah, me neither. I had to look it up.
Are you ignoring brave throwing money around
- They literally bought 2 eu org despite those 2 orgs being unsuccessful and are linked to idol. The only reason idol hasnt been bought out is because of Aviel's shekels.
- I still have no idea how gunrun runs vshojo to be profitable. Had most of their talents aren't being so anti-corpo, he'd prob have sold the company to brave to cut his lost ngl. If there is an american version of brave. There's a chance gunrun would sell Vshojo and run.
- Brave have money and they havent blew it on the NA market, and they surely WILL. I'm very certain of it. Their model is fake success by throwing money overseas and hope investor buys the lie (they do so far). If anything they already have asked Sakana & Gunrun but neither was willing to sell and they will be back with a bigger offer.
- Alas, just throwing money in doesnt mean success
- 2024 would be the prime time to start random corpos, get moderate success and sell it to Brave. Grifters out there take note.
It depends Phase just expanded, so their war chest is not in the best of spots right now. They are also trying to break through to the JP market, and I imagine that's expensive despite the currency exchange rates.
I focussed on EN, whereas Brave is primarily Japanese.
Brave's EN subsidies are also in the 2view to very low 3view tier. That you're calling their model fake success (I'd disagree, but only insofar as I wouldn't call it a success at all, as far as the EN market is concerned) is telling.
To be blunt, at this stage I have a hard time seeing how Brave is a genuine player on the EN market. Yes, they're young, but compare V4Mirei's first six months to Idol's, and... let's just say that I'd prefer signing up with Aviel, Idol hitting a snag atm notwithstanding.
So, we have a big investor trying to muscle its way into the JP and EN markets, and all they have to show for it are steady numbers in the JP market and minuscule growth in the EN market.
I can't imagine this being an attractive example to follow for future investors.
Also, completely unironically: Brave should just buy out Idol EN and then make Aviel the head of its EN operations across all subsidiaries.
I think we'd have to wait for VSpoEN's debut before completely writing them off the EN market. Unlike V4Mirei, which I never heard of before recently, Vspo has been a known name for a few years now and their gimmick of esports gamer girl streamers could fill a niche since Holo is mostly idols and Niji just booted their most popular gamer esport girl (on top of falling apart as we are seeing). Vshojo appeals the most to twitch smoothbrains and Phase offers what I'd like to call wacky content like Pippa's conspiracy brand or Lia's autism. idolEN doesn't have much of an identity to me besides Yuko being discount, more sexual Gura.
Do we know that Vshojo is profitable and not floating on that $11M seed funding? It sounds a bit like all those tech companies that offered great salaries and benefits until they could no longer borrow cheap money. Then came the mass layoffs and cost cutting measures. Are they in it for the long run?
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I think vdere is neat
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They will probably do good someday
Situation is similar for Idol, the only difference is their debuts haven't happened yet. I guess that can be an opportunity.
I'm not sure but I don't think they are losing a lot of money, especially if they are selling good amount of sponsored merch. At least i don't expect them to crash soon. Of course, they always have the risk of talents leaving because they aren't held by IP
The problem with Gunrun's business model was that because the risk wasn't in the talent-side of the business, it was in the management-side as they had to generate enough money to attract the big talents and keep them around. So in the short-term, that 11 million was pretty good at getting the train running but it wouldn't keep the engine running forever. I'm betting they had a revamp of their contract structure around the time they ejected the trio of whores because they likely reduced the signing bonuses and/or encroached on the stream revenue (subs/donos) to move the company out of the red. The new restructuring made the trio no longer interested in staying around but they had built up a solid enough brand name that they could attract established medium/high medium talents with contracts that were more beneficial for the company.
For instance, talents like Haruka and GEEGA were likely great net-positive contracts for the company as those were not top names that demanded huge signing deals and having the Vshojo brand name attached to them was a big selling point on its own. The former NijiEN talents were likely attracted because it was the only real competitor in the "EN large corpo market" that didn't have to deal with retarded Japanese perms and massive meddling from management. The whole "we're not Japanese and you don't have to downgrade to a much smaller corp" is a massive selling point of Vshojo.
Idol and Brave have tried to establish their brand in the EN market very hard while Vshojo just bought the top talents to give legitimacy to their brand.
The riskiest/most expensive part of their business model is getting the talents to stay, which involves contracts that are far less lucrative for the company than the ones that companies do. By having such big names, they do gain the benefit of having an established fanbase from the talent that WILL buy their merch and they can ask for better deals from sponsors by pointing to their talents' numbers. At this point though, Vshojo is pretty much Ironmouse as her huge following is what attracts the medium/high indies to join and stay.
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Definitely Reine's mom. After Selen's negligible impact, Riku has had to sell the yacht
Other than Yagoo, there is actually a stereotype of JP corpo apologies:
Japanese candy company make tearful, heartfelt apology for raising prices… by ¥10
Osaka-based confectionary company Chirin got the internet buzzing recently when they took to social media to make a formal apology. The apology, which featured the Chirin mascot in a deep, floor-touching bow with tears in its eyes, started off with ごめんなさい (gomennasai — sorry) written in a large...
japantoday.com
Apology after Japanese train departs 20 seconds early
Management on the Tsukuba Express line "sincerely apologised for the inconvenience" caused.
www.bbc.com
Now, these are arguably more akin to "Any inconvenience caused is regretted" than admissions of personal responsibility. But even that requires higher-ups whose JP autism manifests as pride in their business and ability to work PR, instead of manifesting as the stubborn and vindictive incompetence we are currently seeing. This really sticks with me:
I'd rate Idol terminating Riro Ron and Production Kawaii's response to gen 3's walkout as maybe one "fuck you bitch" each. But even if I don't agree with the method, I think it was understandable, since they're small corpos dealing with a bigger blow than a single termination/graduation (how much of that was or wasn't their own fault aside).
But what did NijiEN ever do to Niji management?
If Niji management was only incompetent because part time nepo job, or because they're trying to fold up the branch like ex-ID, they would have taken easy outs like Selen's offer to graduate, instead of starting this trashfire. But I don't think that's it. You can see the stubbornness and vindictiveness even in small details outside of Selen's termination. Pomu said she would leave her videos up but our official announcement contradicts that? Oops lol, we'll fix that in a few days, prease andastand. Pomu cried in her member stream about the once-in-a-lifetime opportunity we said no to? The moment she leaves the channel, SHUT IT DOWN.
There was also Gundo Mirei's separation 90 days after getting suspended for a baseball joke, and her new persona Dokugai Chinami retweeting Doki's "I will not be silenced" tweet.
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My guess is that it's case 2, they are going to release the concert and then do the 3D showcases in order to grab the most amount of money, like for me it seems like the "best" idea, at least before things went to shit: release a paywalled 3D concert that shows the models of all gens up to Noctyx or Iluna and then slowly release the showcases to the public. It also fits with the image of Nijisanji being greedy as it would be the option that gets them the most money
As for Luca I too think he won't be fired, not because of favoritism but because firing one of their most popular Livers so close to all this could provoke an even bigger mess than it already is
Rosemi too, she's been radio silent as well. And Elira and Petra are currently in Japan while Pomu is there, and she's insinuated she's been "meeting with people".
Who knows what's going on there right now.
Rosemi too, she's been radio silent as well. And Elira and Petra are currently in Japan while Pomu is there, and she's insinuated she's been "meeting with people".
Who knows what's going on there right now.
Threesome
Elira's PL twitch is actually getting followers despite everything going on. The last tracked number was 9138, with twitch showing 9.2k for a long time (I don't think trackers update their data unless you stream). But it shows as 9.4k on twitch already. Probably the result of "leaks", her Niji YT channel also stopped bleeding subscribers
In case you are all unawares, it seems that the female JP fanbase has gotten wind of Lucagate. This is making them weary of Kuzuha and Kanae wondering if they also have someone fake their merch.
