they know that the west is fundamentally different and their approach has to change to appeal to us.
Nijisanji successfully failed expansion so far into
1. Mainland China and Taiwan. Zero idea about details but they had genuine generations directly under them formed in 2018 that only lasted for less than a year and then merged together into a different group, followed by full closure
2. Indie market. They tried doing their own version of Phase Invaders with two people. It didn't even last a year and they both returned to independent vtubers later.
3. Indonesia. Lasted 2 years before being folded into main branch and effectively dissolved. So far their best attempt at capturing new markets, as it had strong local support and harnessed lots of indonesian viewers
3. India. Lasted half a year, rebranded into EN branch, then rebranded into IN again, then closed. Total runtime of about a year. From what I heard they assumed a lot of people means a lot of potential fans, failed to realize they speak english or aren't weebs and had no audience whatsoever.
4. Korea. Imploded spectacularly due to the company not wanting to have anything to do with them and letting local management do whatever they wanted. Lead to forming cliques, favorites, accusations of managers sleeping with talents and irl harassment. Folded into main branch later. Lasted 2 years
5. Growing talents. The Virtual Academy, also known as free unpaid interns doing clips for japanese members. Multiple accusations of breaking NDA and doxing other members participating in the program. Lasted 2 years
There is no other attemtps at expanding from their main JP branch other than EN, that I did not list there. Everything that is directly affiliated with Nijisanji and was not an extension of existing JP members was a failure. They have zero proven track record of expanding from their core group. Every single time they completely ignored all the lessons learnt and still tried doing things the way they always did.
The pattern is so consistent, in the hindsight, I am surprised EN lasted so long.