NFTs aren't the image themselves, they're just a token representation, so ideally you'd use them as digital ticketing. The thing that sold Bored Apes original was the yacht parties with celebrities that they gave you access to, which is why it's called Bored Apes Yacht Club, it's just that they fucked it up royally and never had any yacht parties.
Also, Ordinals on the Bitcoin chain (because Bitcoing is real unlike ETH) actually store data in the Ordinal itself instead of just being an owned link to the item.