As far as I can tell the ones confirmed right now for the genshit garbage besides Pippa are Airi, Rie, Lia, Remi, and Ember. They're the only ones with waiting rooms at least.
I think Fishman could point to the mahjong collab went as evidence of the value they give for a sponsorship, both in terms of performance metrics like singups and in-game spending, how much video content they generated for mahjong souls to help advertise the product, and even supporting it with tournaments and prizes. I think Phase gave good value for the mahjong soul sponsorship, and I think it's pretty compelling if you had a game you wanted to advertise and were wondering what they could do for you.
This is like a Mornings With Metokur-type thing but instead of laughing at tards it's only Genshin sponsors and she probably won't even be allowed to curse during them.
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