While there is an argument of dividing by 2. Got to give prop to them for knowing what they are doing: going hard in GFE, sending a pledge and upholding it, farming both English and Japanese audience, the reverse coco per say, doing yuri incest bait and so on and so on. They are also the only one tapping into the JP collabs market so far in advent. These 2 knew exactly what they are doing to the point of being scary.
I would even throw rrats around that they have some people doing analytics and helping them, considering the vast improvement over their PL on every aspect. Either Dimitry Chad or..... Ehem boyfriends