Funnily enough, Kizuna Ai, who did livestreaming and livestreaming games first (she started it in the first half of 2017, while the rest of the big four wouldn't follow until 2018, after the current industry leaders had already adopted the concept).
Of the current generation of corporate leaders, Niji were the first to go all in on L2D rather than 3D (cheaper, easier to handle, and well received because 3DPD), and they went all in on game streaming within three months of existing.
Holo was pretty streaming focussed from the start, too, just not specifically on games.
But both ultimately just did what Kizuna Ai had already been doing before either existed.
Hail to the Queen
View attachment 57219
(Buy NFTs)