It just makes me respect Hololive, Phase, and dare I say it, Kurosanji to an extent, more. Taking risks on low 2/3 views and barely having any Ls. And usually picking out of 1000~s of applicants.
Meaning to say I've got no problem with Vshojo's way of doing it, but it just proves to me how lazy they are.
And even with how they recruit new members, I would considering scouting Hololive's biggest money maker and them soft graduating a year later as an L. They saw
and disregarded
all red flags.
Vshojo isn't "lazy" it's just their business model to poach.
So just by observation, as we don't know the exact business model for each company. Which do we think matches the 3 major business idea models. That being first to the market, highest quality in the market, and cheapest in the market.
I think it's this so far.
First: kuzani ai agency (don't know the name)
Highest quality: hololive
Cheapest: nijisanji
Nenelove's Corpo business model analysis:
Hololive
Quality over quantity. Wants you to watch everyone as a part of a centralized brand and has the highest brand recognition of any agency in the market.
Takes select individuals it sees as promising and tries to mold them into idols, mostly concerned over making characters that are larger than life and apart from their irl personas. Sees overseas expansion and income diversification as the biggest priorities.
Nijisanji
Mass appeal. Tries to debut as many vtubers as possible to appeal to multiple demographics, doesn't care as much about people watching every liver, just them picking their favorites and becoming religiously attached to those specific livers. Doesn't care as much about putting up appearances with the audience and their philosophy centers more around having normal everyday streamers rather than special characters that could never exist, they want to be more relatable and normie friendly.
Their home market is the strongest and so they prioritize it. They see finding niches they can exploit as the biggest priority.
Vshojo
Borrowed fame. Younger and lesser than their contemporaries overseas, their philosophy centers around pivoting from the established norm and being seen as a morally superior alternative to their japanese counterparts. Unlike other agencies which started from nothing, it started from an already established group of streamers, thus its fame and notoriety comes not from organic growth but from their monopolization of twitch, their apparent moral superiority, being the biggest anglophone agency and their poaching of already popular talent. They act more as a conventional talent agency like Mythic rather than a normal agency, feeding off of the fame of anyone they bring in while giving those people an easy position with no strings attached. They seem to have no apparent goals except poaching talent.
Smaller Agencies
Phase is imitating Hololive, got lucky by breaking into an untapped market and took the leap by letting the talent be as raunchy and unconventional as they wanted. Slowly becoming a cooler alternative to the bigger agencies but will struggle to catch the general masses unless they dumb down the content. Their biggest priority seems to be rapid growth and stabilization.
Idol is trying to be a more corporate Vshojo, emphasizing their morality over the industry as a whole. Their main strategy is attempting to break out by sheer luck, throwing money at random niches to see what sticks.
Other agencies are just blinded by delusions of grandeur, trying to become the next Holo while disregarding the glaring issues in their frameworks, the only way to get ahead is to target untapped markets.
It just sounds so wrong!
