Engaging my Foil Hat and saying it feels like another attempt to dumb down language 1984 "newspeak" style given how it was just injected into the public consciousness from out of nowhere. Just so unusual how it appeared all over the place overnight, I've never see a new word gain traction so fast and across multiple generations. Also seems to be solely and internet thing as I have yet to hear anyone utter it IRL. Never seen it used to replace "chimping out", that's a euphemism for blacks starting fights and rioting so only a matter of time before it gets censored.
Marketeers are psychologically conditioned abhuman pod-people, their craft is the art of coercive ruse and deception. One of the base tenets of their job is manipulation through repetition, they have to hammer it down over and over, because our monkey brains will eventually cede and give in to the groupthink.
As such every single new thing is always "so exciting" or "so much fun" and the pod-man offering it "can't wait to get started" and "is so excited and happy to show you this". Its simplicity is only matched by its effectiveness across different age cohorts.
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