Dizzy didn't even know how it was pronounced, which is why I wasn't sure myself.
However, I did miss Airi in the chat at least typing out the name, which is A/lure. Guessing the forward-slash is supposed to be an 'L', but they tried to make it look fancy or something. Dizzy stated she was going to call it "A-slash-lure". She did start calling it "Allure" later on, though, so that's it.