in ~5 hours Phase JP's Gram Pico is part of a karaoke relay with 19 other similarly sized small corpo/indies (holy shit too many relays lately)
Bit of a rabbit-hole I went down. This is sponsored by "Cure no Stella", an indie vtuber group consisting of
Pome Utayo,
Komori Nito, and
Yumemi Utsutsu
These girls also have a collaboration with
Izakaya Urara, in downtown Tokyo (
see map).
This izakaya does frequent vtuber collabs, where they sell themed cocktails for JPY1000 and the vtuber gets
70%.
They're stepping up the collabs to have character cards, exclusive merch, and even meet-&-greets.
(One of) the
owner of this restaurant also runs another company,
LEAFshade, that produces vtuber events such as live concerts.
A fun one is hooking vtubers up to become online ambassadors for
Mineral Marche, which are local shows/expos of rocks, gems, and fossils.
Anyway. the JP indie vtuber scene is really fascinating and there's always more to uncover.