Oh, one other thing Tai did was he had a bunch of people make "exposed" videos about him, where they all said "I don't know if he's a scam, but you can sign up for $60 and download all his content and then delete your subscription after."
So when you searched videos exposing him or talking about him being a scam, those came up and they'd encourage people to buy his course in a way that made it sound like you were getting one over on Tai.
The guy is genius in how many scams he ran from fake dating sites to that.