Hollywood can almost never have a gay character, they have to scream about it because it's usually done for profit. It's the same for all the other western companies. I haven't heard anything about rainbow capitalism from Japan. Gay characters just exist, which is actually preferable for everyone; including LGBT people.Japanese media is better than Western media because it actually has creativity instead of being a comity made globohomo bullshit. Anything good in Western media will eventually be ground down and turned into an unrecognizable paste of agenda pushing.
And that's not to say it's always high art coming from there, but even the fun popcorn stuff is actually made to be fun, instead of some retarded attempt to make people accept an unfunny female comedian.