I'm honestly feeling the opposite on lore shit; I'm surprised nobody has really tried going the Mayuzumi route yet, and I kinda wish more people did. The dude went all-in on kayfabe/story and ended up being really popular, to the point of his voice packs selling like hot cakes, or his lore video popping up on the Shibuya Crossing.
There's definitely potential for that kinda thing to possibly pop off, so it's annoying when lore just gets used for an initial cheap pop. If someone in EN were to do that, I'd 100% try to give them a watch.
Lore isn't inherently a problem if it's built up gradually over time, I just find loredumps in debuts to be consistently boring. All the marketing leading up to a debut makes it an opportunity to pitch yourself to potential future viewers so it's better used giving them a feel for your personality and interests with just a touch of lore/characterisation for flavour, rather than making them watch a fifteen minute animatic version of your glorified fanfiction.