They way they completely ignore hype is very weird. Last year they gave all of their talents a 3D model (the same ones they use for their 3D video series, but set up for streaming) without any sort of hype or fanfare.
Just dropped them all with a single tweet like it was nothing and let them do whatever they wanted with them.
It doesn't seem like it, but some of them actually seem to make fairly decent money for a small corpo. I think all of them seem to get at least a thousand (I did a quick check of a few random streams and highest i saw was $6k) during their birthday streams, which isn't a lot but it's way more than failed corpos tend to get across all their talents.