The advertiser were already pulling out of twitch, they panic created this category to convince them to come back.
nah they did the same to the hot tub meta, just quarantine them in a corner and let them do whatever the fuck they want. And no you don't get any advertiser in there.
I wonder why Amazon still bother keeping twitch at this point?
The thing is hella unprofitable, advertisers pulling out left and right and noone is promoting Amazon's name on the platform and there's literally 0 strategy for growth in sight.
If I'm amazon's CEO I would have took away all the competent developers and kill off the company. Or maybe sell it off
Google could afford running Youtube at a lost because it really put their name out there + infinite data to farm off.
I don't think Twitch has ever been effective PR for amazon, most people probs don't even know they are part of amazon, the data on it is usually worthless since unlike youtube where people upload their entire life, twitch is mostly gaming.
I also don't understand free Prime sub system. Basically you pay streamers millions of dollars for fun. Noone in the world would buy Amazon Prime just for the streamers and nothing else. Usually it's people who already has prime or their mum already bought it. They are just losing so many money trying to make Twitch works.