I think he meant doing the opposite of vshojo. Going for smaller, unknown ones than picking the already popular, ex-nijis, pre-existing cliques.
That being said I believe Raden didnt stream before holo? But she is an anomaly. Actually did any of regloss have known pl. Aokun seems like another first time streamer pick.
Wait til you find out about shibuya hal, yuni, tomari mari, etc.
Tbf up8 was the biggest corpo before they exploded. Myholotv was literally who?