General Thread v2: Enhanced Segregation Techniques!

naganon said:

Hexa's friend and fellow hikkimoshi☆girls team member got some bad news.

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ホロライブ　VTuber世界展開へMDとライセンスの現地化を整備

アバターを使いライブ配信などを行うVTuber。国内においては、積極的に企業や行政とコラボレーションを行っているほか、テレビ番組などへの出演も増加しており、既に市民権を得たと言える。加えて海外のファンも増加中、世界市場規模が今後7年で10倍以上に拡大するという予測もある。海外でも人気のVTuberを多く抱える「ホロライブプロダクション」を運営するカバーの代表取締役・谷郷元昭氏に、今後の強化ポイントを聞いた。

xtrend.nikkei.com

Hololive prepares localization of MD and license for VTuber global expansion

As various types of Japanese entertainment such as movies and anime are once again recognized as the "world standard," the VTuber scene, which refers to virtual livers, is rapidly gaining momentum.

Looking at the world ranking of VTuber channel subscribers (according to user local research) as of February 13, 2024, 8 out of the top 10 are talents affiliated with Hololive. Also, in 1st, 6th, and 7th place are talents from Hololive English and Hololive Indonesia, which are professional overseas groups

It was around 2019 that we started to see a reaction from overseas. Hololive's 3D animation content “Holo no graffiti'', which was launched in May of the same year, had a major influence on this. Through these videos, overseas users who learned about Hololive's talent gradually became aware of the appeal of the long-term live broadcasts, known as the “Hololive Swamp.”

The regions with the most responses were several Asian countries, followed by the United States.

Also, Hololive's first talent to become popular overseas was Shirakami Fubuki. She was praised for her cute voice that goes well with the anime look, and for singing “Scatman” with that voice.

The most important thing for domestic VTubers to expand overseas is not to aim,'' Tanigo said. Even when auditioning for talent, he doesn't really care about the overseas reception. “People overseas want to watch it “as it is.” Their popularity has increased around the world. As for VTubers, their core fans from overseas want to be able to follow the same timing as Japanese people. I've been aware of this since the time when there was little access from outside the country."

Hololive Indonesia was launched in 2020 as a local expansion for the world, and Hololive English was established in 2021. “If we don't have local talent, we won't be able to provide a lot of content.It would be unrealistic to translate all of the huge amount of Japanese content that is uploaded every day into the local language, so in the end, it would be easier to see and listen to it if it was distributed in the local language. So we hired local talent and expanded locally."

Currently, the overseas ratio of monthly views of Hololive Production's overall YouTube distribution remains at 30-40%. In Japan, VTubers have already begun to penetrate the general public, but regarding the recognition of VTubers overseas, there is a possibility that they will become a category first for anime fans and game viewers, but they are not as popular as they are in Japan. Regarding the possibility of this becoming common, Tanigo says, “It will take some time.''

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The Proctor said:

Came across this while doomscrolling.

https://twitter.com/RyozenReedVT/status/1731197782281863248

4.1k Twitch followers/11k Youtube subs.

View attachment 58881

Their Discord confirms he was in the ICU for quite some time, then suffered multiple heart attacks, which presumably were the cause of death.

Indicates a traumatic passing; car crash, stabbing, etc. He was apparently a flip, and I've vaguely heard that flip-land can be a violent place, so maybe that explains it.

First time I've witnessed a talent die. Feels weird. No obvious red-flags on any of his accounts, seems like just a guy trying to make a living and copping the old 'time and unforeseen circumstances' card. One more guy on my radar to look out for after the resurrection.

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The Proctor said:

Anyone who refunds over something like this should be beaten with a stick in public for being a heartless asshole.

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Nenélove said:

ホロライブ　VTuber世界展開へMDとライセンスの現地化を整備

アバターを使いライブ配信などを行うVTuber。国内においては、積極的に企業や行政とコラボレーションを行っているほか、テレビ番組などへの出演も増加しており、既に市民権を得たと言える。加えて海外のファンも増加中、世界市場規模が今後7年で10倍以上に拡大するという予測もある。海外でも人気のVTuberを多く抱える「ホロライブプロダクション」を運営するカバーの代表取締役・谷郷元昭氏に、今後の強化ポイントを聞いた。

xtrend.nikkei.com

Yagoo had some interview with a JP website about overseas expansion, the article is locked behind account registration and is only avaliable in moon, so here is a deepl version courtesy of leddit. The most interesting bits are the sheer awareness he (and by extension the company) seems to have of western interests "people overseas want to watch it as it is" is a pretty good description of how people hate localization. Westerners who like Holo like it for what it is, they don't need some special "Western version" to enjoy it. They are also plenty aware of how the west views vtubers as pretty niche still compared to japan.

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Cubanodun said:

WHERE IS MY HOLOES YOU COWARD, HOW DID YOU LET AVIEL WIN IN THAT AREA

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Nenélove said:

If they are VERY successful then Holo might just decide to nuke aviel off of his own market.

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The Rrat said:

Assuming she isn't lying, anyway. Unfortunately, that does happen a lot with content creators.

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ValkyrieAce said:

If Europeans don't spend money on Hololive, what makes anyone think Mexicans would (or could)?

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ValkyrieAce said:

If Europeans don't spend money on Hololive, what makes anyone think Mexicans would (or could)?

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ValkyrieAce said:

If Europeans don't spend money on Hololive, what makes anyone think Mexicans would (or could)?

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The Rrat said:

Assuming she isn't lying, anyway. Unfortunately, that does happen a lot with content creators.

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Cubanodun said:

We operate in other parameters because the Idol culture doesnt exist here, there was a time where it kinda existed but it was oriented as mixed genders bands, mexicans will drop money to anyone that hate venezuelans and people from panama hard enough, they are like that

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Cubanodun said:

We operate in other parameters because the Idol culture doesnt exist here, there was a time where it kinda existed but it was oriented as mixed genders bands, mexicans will drop money to anyone that hate venezuelans and people from panama hard enough, they are like that

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Sankisei said:

Its amazing how hard you want Holo to sink and lose money on a ES branch

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La+ de Central Norte said:

Deja de romper las pelotas hermano.

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Nenélove said:

Euros and beaners already speak english.

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Sankisei said:

Its amazing how hard you want Holo to sink and lose money on a ES branch

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