NeneLOVE
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Sep 16, 2022
Upd8 was more of a program which vtubers joined, not so much an agency. Activ8 actually didn't have that many vtubers under their umbrella for today's standards.Dunno.
On this basis, I'd argue that whether a startup is a part of Brave Group or independent doesn't make much, if any difference. It's all the same regardless.
- Brave isn't buying up innovative breakout startups, it's buying up retirement homes and failed projects desperate for a way to recoup their losses. The competition it kills was never competition, it were just Brave like startups with less money and zero innovation
- meanwhile, vtubing's focus on corpos is an aberration as is, caused by the initially high tech barrier preventing indy approach that fleshstreaming had
- but with the cost of entry dropping, the corporate model makes less and less sense. Holo and Niji have their inertia keeping them up, Holo also heavily invests in events where the cost of entry remains high enough that indies can't easily compete. Even so, both have been bleeding established members in the past year, who then proceeded to indy it up.
- corpos lacking Holo's and Niji's inertia and events keep folding left and right, the window of opportunity has closed
- all that differentiates Brave from these failed corpos is that Brave can hold out longer
There arguably are still ways to succeed as a corporate endeavour. Isegye Idol went with a strict limit on size and putting out high quality events very quickly (and benefitted from a rather undersupplied market which it promptly cornered in '21 & '22, which is why this is still arguable).
But the way Brave is doing it?
Honestly, it reminds me a bit of Upd8, which also hired a zillion vtubers on a worldwwide basis (not many corpos to buy out back then), only to fall flat on its face.
Edit: Reflecting on it, there exceptions to this rule, like phase. I think a lot of the mass agency die-offs last year simply had to do with 1. the fallout from Niji and 2. the market, specially the western side of it, beginning to contract. I do not think it's impossible for groups to succeed in the future instead of vtubing being just becoming a clone of twitch with 50 popular indies on top and then gazillions of irrelevant people slaving away to get 0.0005%, a lot of these agencies are just shitty cashgrabs or scams headed by morons trying to copy Holo. At least in Japan I can see agencies continuing to exist by focusing on performances and idolshit for a long ass time, the west is allergic to companies so I can see corpos dying out over here completely if Holo and Niji kick the bucket.
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