It's both actually. It was originally a leftist term that meant "awake to the racial struggles/etc" retardation.Then rightoids took it as to mean "awaken to the JQ and the world around you". Then the rightoids completely abandoned it because associating with that stuff doesn't win elections/online debates and started using it as a pejorative towards leftists mindlessly pushing their agenda everywhere they could despite it sinking numerous projects in various medias.