アバターを使いライブ配信などを行うVTuber。国内においては、積極的に企業や行政とコラボレーションを行っているほか、テレビ番組などへの出演も増加しており、既に市民権を得たと言える。加えて海外のファンも増加中、世界市場規模が今後7年で10倍以上に拡大するという予測もある。海外でも人気のVTuberを多く抱える「ホロライブプロダクション」を運営するカバーの代表取締役・谷郷元昭氏に、今後の強化ポイントを聞いた。
xtrend.nikkei.com
Yagoo had some interview with a JP website about overseas expansion, the article is locked behind account registration and is only avaliable in moon, so here is a deepl version courtesy of leddit. The most interesting bits are the sheer awareness he (and by extension the company) seems to have of western interests "people overseas want to watch it as it is" is a pretty good description of how people hate localization. Westerners who like Holo like it for what it is, they don't need some special "Western version" to enjoy it. They are also plenty aware of how the west views vtubers as pretty niche still compared to japan.