yup, that was the implication - for example, Mori kept a new outfit waiting until the Suicide Squad ED was revealed (unless plans have recently changed), alongside other things, so that the impact of each is maximized in releasing relatively close to each other.
from the start of Nyaru's "Love Love Joe Biden" stream, she went on another rant about how her scuff is not cute, and that her audience shouldn't think it is (despite them saying that it is), and she deleted a prior vod that was essentially her messing up the start of this stream (which the current viewers wanted her to keep up). she says she takes vtubing seriously, not just as a hobby, and she says she puts in the work to make sure her streams are good.
and yet, the numbers aren't there. implied envy of her peers. mostly a rundown of what was in her twitter posts. unfortunately, any potential solutions I could offer her wouldn't be polite, and would require a shift in both attitude towards content creation and the content itself to be less...self-destructive, for lack of a better phrase. of course, there are always ways for instant short-term success by throwing away morality altogether, but I don't think she would do well with the long-term consequences.