there was a moment during the katta collab a few days back when she asked if chat thought of her as one of the guys, we said yes, and she was in disbelief, basic set-up and pay-off comedic timing - so I assume that's the start of it
in the same collab, I also remember her making repeated statements of nobody in chat viewing her as desirable/"in that way", cue my visible confusion in chat and the sudden inspiration to joke about friendzoning her
perhaps she took it a bit too seriously?