If you allow me to
View attachment 93287 for a bit, Linus Tech Tips just released a video breaking down his media empire's 2024 revenue streams.
Due to their size their numbers are probably more applicable to something like Cover or Anycolor as a whole than to smaller agencies, much less to small individual channels, but it can be used as a rough ballpark.
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Creator Warehouse is their in-house merchandising company.
Breakdown by merch type
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Not particularly relevant given that LTT aren't in the cardboard or acrylic business and Cover don't do tools, but hey
Breakdown of Youtube revenue
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That one's pretty interesting, I would have thought Premium users would contribute a much more disproportionate percentage of the revenue. But again, it's hard to compare the CPM of daily 15-20 minute videos from a tech channel to hours-long gaming or variety streams
Speaking of which, some specific adsense revenue metrics:
- Shorts don't pay. Their most popular short made $1,300 for 13 million views, or 0.0001 $/view
- Their biggest video of 2024 (9.3 million views) made 0.002 $/view
- Their biggest livestream made even more money, 0.018 $/view. Hard to tell if that includes superchats, although they discourage their use and try to funnel viewers into buying merch which comes with a message read
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