Phil came in stirring up trouble to try and profit off of it and spread his agenda. The others coming in have already been fighting people like him for a decade now so they do actually have stake in this, you can keep trying to ignore the "culture war" but it arrived in your space a loooong time ago and you're sounding upset that you can no longer just ignore it. If you want to whine about some of them profiting from it fine but the right doesn't have Soros money to keep it going and needs to fund itself, Jeremy (The Quartering) started his coffee company years ago as he was already getting fucked with by YouTube and knew he needed another income source that was not dependent on someone who could deplatform him at a moment's notice, like what they're trying to do to Kirsche by attacking her sponsors. He doesn't like being bullied either and this is not the first time he's jumped in to help others who previously looked like they had no connection to him.No grifter is not like how the left use it. We call them grifters as they have no stake on something and try to come in thinking there voice mean something, like Phil for example as a grifter.
VTubers, anime, manga, comics, videogames, movies, tv shows are all interconnected so don't be trying to say that those coming to defend Kirsche "have no stake" as they've already been fighting people worse than Phil in those other industries to the point where some of them founded their own alternative brands like Eric July starting his own comic book company (which the left keeps attacking despite him not even being a right-winger really, he's an ancap.) What's you're seeing after Kirsche became the lightning rod is that the fires of Gondor were lit and here comes the aid.