Yes, and it's a large(r) problem in the zogslop industry. The larger corps are trying to do outside collaborations with celebs or IPs and it gets a small burst of sales, but comes at the cost of the licensing, potential new COGs, and ancillary advertising costs to promote the new thing. Not to mention the only real benefit that can be gained is by luring in someone who hasn't tried your wares with a limited time promotion. Their Jew levels are pathetic... The downsides are many and reaching, the two largest, imo, are that loyal customers suffer higher food costs due to these deals with other celebs/IPs as the budget doesn't go to cost saving measures, and the end result is both temporary and almost never better than the base good sold.