Speaking of Twitch, Pillow has a question on indies and platforms (+ lemon woman's thoughts as someone who's done both)
My thoughts have always been that getting started as an indie is easier on Twitch, and you can rise to higher heights there, but YouTube indies can make it through gaming the algorithm like shorts.
But come to think of it, Pillow does have a point. It's hard to think of a pure EN YT indie that grew to really high noombers, discounting ex-corpos and other special cases. Pillow herself may be one of the few exceptions, but from this tweet she herself feels that's she's not there yet.
It is really all about marketting for streamers, regardless of vtuber or not.
The twitch sphere has a lot of big indies, if you get into their circle then you can grow big. See the current Sinder clique drama, almost every big twitch vtuber indies are in the same exact clique. With a very few outliers who are in different cliques.
Same as the youtube sphere, it has a lot of big corpo, an indie without the ability to collab with those big corpos/siphon off their viewers, can hardly ever grow big on their own.
If you want to be big/the very best indie, yes twitch is the way to go, you might have to suck off a guy or 2 on twitch con, but anything for that noombers.
If Pillow switches to twitch and still does the absolutely same thing she currently is doing on Youtube, interacting with the same people as before, she won't be able to grow on twitch. Also looking at her channel, she mainly do ASMR content, I don't think that do well on twitch as a platform. If she really wish to grow on twitch, she needs to stream games on twitch and interact with other twitch indies
Twitch growth is MUCH faster. Even with youtube pushing 1views recently, not multistreaming to twitch is shooting yourself in the foot. Shorts are waste of time, they don't pay jack shit and subs you get from it are 99.9% dead souls. Shorts only worth it when you're already big enough to regularly sell sponsor spots there.
it might be true in general. If you ignore the hundred of thousands of small streamers who never sees any growth on both twitch and youtube.
I just personally dont think multi streaming works for Pillow after skimming through her contents. There isn't a demand for asmr on twitch and drawing streams are on the opposite end of being oversaturated. She did game the youtube system and get to where she currently is because youtube loves ASMR videos (and hate them at the same time). Those don't translate to live viewers. But it is the path she had taken.
If she wants to make to the jump to twitch she will have to overhaul her entire content. Just press the multistream button won't work.