The background that's public knowledge is Vshojo's merch was in a barely functional place, Matara worked with Bricky (since he's been in the merch game for a while) and his distribution group. That group hired on some of Matara's family. Matara's business was nearly all separate from Vshojo and it was an issue in their renegotiations on her contract. That's why she said she was "happy with her decisions". This is straight up just a case of diverged business interests and the parties are parting ways.
She's been quite insistent on saying vShojo let her go, Matara certainly doesn't see it as a mutual thing (I'm not sure she's being entirely reasonable about it though....)
She's been quite insistent on saying vShojo let her go, Matara certainly doesn't see it as a mutual thing (I'm not sure she's being entirely reasonable about it though....)
Having her business separate from Vshojo is better for her, Vshojo's interests are to have merch/other stuff back under their revenue stream. If she's not willing to bring it back under their banner, then the logical decisions from both parties is for Vshojo to let her go and Matara to be fine with it. Matara agreed to the language in both statements and she just wanted everyone to be clear it was Vshojo's choice to end the relationship.
She'd be happy to still be with Vshojo under her terms, but those aren't acceptable to the company. So, they made the decision to not renew her. This is a surprisingly "clean" difference in interests business relationship dissolution.
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