I think you forgot the timeline for the Gods cover stuff.
Rie, Uruka, Ember, Airi, and Lumi released the cover "Gods" on the then-new Phase Music channel on December 8. A bunch of Pippa's fans decided to spam variations of "where's Pippa the Rippa" on Twitter and the Youtube comments in response to the release of the cover. Rie (who I believe was overseeing this project) posted this in response on twitter
View attachment 72229
Lia liked the post, and Airi liked and retweeted the post, before Rie (or one of the managers) deleted it.