Was going to edit this into the other post, but this is a little longer.
On the economics of it, Kick actually could make it. At the end of it all, these platforms can only make money by monetizing the Eyeballs. A cut of subs wouldn't hurt, but it's not really that much money for a platform as people think. The cut matters a lot more for the creators than the platform. Kick's 95/5 will probably stay for a while, as they can run numbers as well as anyone else can and should realize it's not worth trying to monetize that direction. Further, it increases user interaction in gifting subs because the users feel like it's going to the creators.
This is why the real play has been to find ways to integrate active advertising into the platform and for the users. Twitch is obsessed with going the Youtube video ads way and it's supremely annoying. TV-like isn't the way for live streaming. Well, sort of TV like. There's this sport called Football (or Soccer in the States), they're able to find a lot of ways to advertise to eyeballs with a running clock game play. It's not the NFL, but literally nothing else on the planet is. But, since Kick is full bore on Gambling, the most obvious integration is follow along to live sports. Note, I loathe gambling generally and highly advocate against it, but Kick would do well to make literal automated streams for professional sports. With a deal with both a sports gambling outfit and a sport stats reporting group, it's literally just a Chat stream with stats going active on screen. Once the system is working well, it could dump watchers into the next event and they could keep gambling. There are Watch Alongs to a lot of live sporting events, and an integrated gambling system would rake in money for the platform. Which is also a collection of streamers you could get over there.
One of the biggest mistakes Twitch has always made, and YT makes as well, is the fact that a Streamer can be playing X or Y game and I can't instantly go over to buy it via a direct link somewhere on the page. Or some related product. Twitch is owned the biggest online retailer in the USA and I can't quickly go and buy anything related to what I'm watching, what the streamer is doing, using or playing on. It's like the whole Amazon Affiliate thing is lost on the morons. Or think what could happen with an integrated and semi-automatic Amazon Wishlist system. Someone might be able to buy Asmon a Roomba. TV shopping channels figured out ways to keep user buying friction low in the 90s, and "cutting edge technology companies" are complete morons at the task most of the time.
As for DMCA, realistically, as long as they're not hosting VODs of the stuff, the platform isn't actually at fault and has very minimal responsibilities beyond responding to a filed DMCA claim by the rights holder. The modern system of advanced detection systems is actually a YT thing and only because they came to some agreement with Viacom back in 2014. Note, they won the first 2(?) rounds of that case. I suspect they'll do something like Twitch's system, which is all post hoc anyway. The big one to watch out for, as a platform, is the ones that deserve the rope. They'll always flood into new places, either as real people or intelligence agencies up to no good.
TL;DR: Kick can survive if it chooses to. Might not be any popular vtubers there for a while, but who knows. It's a new space if some indie wants to build a new audience.
@Sankisei apparently Kingston's HyperX brand has an official Vtuber that streams on Wednesdays on Twitch. I was really confused about that as well. CCV around 50, but total views on the VOD over 1k. Not terrible for a once-per-week streamer.
Of course, they debuted her right after Cloud9 dropped their Vtubers, lol. I still don't quite get the idea of Vtuber that's part of an official brand, given they can't really grow an audience in the normal way. But, hey, someone in marketing probably wanted to get in on it.
And Twitch higher ups have been acting really weird lately. It's a good thing to think about.
Lol, watch Amazon sell the livestreaming side of Twitch to Kick in 2 years for 1 dollar.
Well, Kiara is going to do numbers with those games.
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