I forgot USD-JPY is in the 140s at the moment. I always run the number at 105 in my head.They spent 1,314 million yen in Q4 on Event expenses, which is ~9,165 million USD. However they earned 2,187 million yen in Q4 from Concerts/Events, which is ~15,250 million USD. So they SPENT more money on 4th Fes than they EARNED from 3rd Fes and it worked out.
Meanwhile they're planning on spending as much on HoloEarth as they earned from 4th Fes, so that's a huge hole for now.
That said, for a 2 day live event + "convention", that's actually a pretty cheap spend, in all. But it also explains why they can really only do that once a year, and will likely attach non-Japan concerts to big anime conventions.
It's also interesting how they want to keep persistent goods, and given the short section I imagine they're having an unfun time getting stuff setup. (Cover, it's called setting up a company in Kentucky. That's where DHL's air freight major hub will be. You can just reship globally from there. haha)