Back in the day EA would have tie in shit and preorder shit through various promotions. I remember Mass Effect 2 it wasnt feasible to get everything in the original version because it required Dr Pepper codes and preorders from multiple stores. Then the PS3 version came out and had everything but the extra shit wasnt made available for PC and 360.I don't like it.
People got mad at first, but Bioware and their staff like Stanley Woo were a bunch of bitches about it. Of course they did nothing about it.
Remember that these companies do not give a flying fuck about their customers. If they could shovel pig shit in your mouth and get away with it they would.