The problem at the end of the day is EIEN allowed them to have secondary NSFW accounts and promoted the coomer tubing.
https://twitter.com/RiifuAfterDark (Islamic Content reactions go here)
Some of them (like Riifu) wanted to take it further, after all she posted JOI content and later audio of her jacking off.
EIEN will become the perfect example of why a small corpo shouldn't turn into a discount vshojo after debut.
So yeah, you can blame Riifu for wanting to go too far, but Moeri (the CEO) is just as bad by giving them an inch on this stuff.