I will stop treating it like a slur when people stop treating it like the biggest accomplishment of their life. When it is closer to be signing with a merch company to handle your merch than a talent corpo.
It's not a brand, it's a commission company.
Basically advertisers approach these commission company so they dont have to go to individual streamers. Then this company decide which ads goes to who by themselves and then take a pay cut as commission fees from the streamers.
They want a diverse range of streamers so they can get a diverse range of ads. They care about numbers not the "talent and skills".
They dont provide anything outside of that, no managers, no money, no salary, no connections, no collabs, etc.
Filian did demonstrate they can help you finding people to work on your projects if you fork over money, but it is not part of what they are contracted to do.