They announced the finalists before the merch shilling - everyone there in the studio (including Kson) made it to the final round. I think they will take part in some promotional events before they announce the winners at a later date.Also there is a stream of the Yakuza thing Kson was interested in, finalists will be announced today. They are streaming right now, showing bunch of merch.
edit: apparently all of the finalists will have NPC roles as hostesses in Yakuza 7 Gaiden (presumably for the cabaret club minigame?) but the grand prize is for a recurring role in Yakuza 8 (plus 1 million yen)
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