They already learnt when they announced Tempus HQ, one short teaser that reveals their silhouettes and then the actual reveal. Tempus VG was weird though, they had a trailer meant to feature voiceover from the boys but only Altare's lines were voiced.I'm glad EN management seems to be learning (or got shitcanned and replaced in the interim) and has made the announcement pretty bearable.
Compared to council's 3 lore videos filled with esoteric nonsense and vaporwave visuals and convoluted lore about a bunch of crap nobody cares about leading everyone by the nose for weeks.
This time has been pretty short and sweet, we got a small cryptic teaser at CTW which people could speculate about (and slow people would completely overlook) then they post it to twitter to get everyone's eyes on it, next day longer teaser with the actual CHARACTERS to really drive up the hype, and I'm assuming in 2 days the full teaser along with full models, names, lore, youtube channels and twitter accounts for them to start interacting with debuts on the weekend.
It's a massive improvement and I cannot be happier that they seem to have learned, I do think whoever was behind Omega orchestrated that whole thing and now that they are gone, their replacement is probably not too keen to do the same stupid routine.
People really hated how they did Council's reveal and I completely understand, but personally my only issue was with the first teaser which revealed nothing. The second teaser revealed their silhouettes and third teaser was basically a normal reveal.
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