I'm 99% sure this is either intern- or AI slop (or both) to appeal to what they perceive as the western market's sentiments (they're wrong, but they're hardly the first to confuse twitter with market volume).When localizing for the American market, we also consider cultural factors such as gender equality, which has led us to include women in traditionally male-dominated groups. In contrast, Thailand has a deep appreciation for Japanese culture, so we have not needed to heavily localize content there.
Moving forward, we will continue to refine our localization strategies based on market needs, ensuring that our content remains both authentic and appealing to diverse global audiences.
President of Brave group
ArchivePioneering the Future of Entertainment
Japan’s entertainment industry has a long and rich history, but in 2025, it finds itself in an increasingly competitive landscape, facing strong regional rivals like China and Korea. In this evolving market, what do you see as the core stren…www.theworldfolio.com
'cause as far as I can tell, there are exactly zero Brave properties actually looking like what they're describing here.
Well. In a way I suppose there are, since there are indeed a lot of women and not many men in the various Brave properties.
Just like in Japan.
So not only did the intern slop out an article to appeal to supposedly western sensibilities, he didn't even know the first thing about the industry he's working in.