You can't gatekeep something that's open-source and free to use., and without any formal filters, such a situation was going to eventually attract bad actors. And having people say who was "real" FlaVR and who wasn't wasn't going to work either, because that would have devolved into gay infighting and filtered a lot of people.
Sena did the best out of it, I think - got in quick and early to take the best advantage of the hype around FlaVR and got solid small corpo debut numbers, rigged a quality on-brand model while making content, and once she established herself and got a core audience, was honest about why she thought it best to distance herself from the brand and did it.